Tendulkar said, “I am an avid
BMW enthusiast and have been driving BMW cars since a very long time. But the
experience of making a BMW with my own hands was unique and unforgettable. I am
impressed by the high quality standards followed at BMW Plant Chennai that
ensure the impeccable performance of a BMW. I got the opportunity to go through
the tiniest details and efforts that are put into making a BMW. Next time I
take my BMW out, I can proudly say – I have made one!”
Philipp von Sahr, President,
BMW Group India said, “The BMW Group has always looked towards India with a
long-term perspective and our strategy is based on an inclusive approach. We
have continued to build our operations in India in a systematic way. With a
strong portfolio of locally produced cars, the time was appropriate to partner
with major Indian auto component suppliers. This decision benefits BMW in terms
of cost optimization and value addition while at the same time it creates
business and profitability for our suppliers – a win-win situation.”
Robert Frittrang, Managing
Director, BMW Plant Chennai said, “BMW Plant Chennai takes pride in producing
cars that have the same international quality standards as any of the BMW
production and assembly facilities worldwide. Highly skilled employees,
advanced manufacturing processes along with state-of-the-art machinery and
technology provide all the necessary ingredients to achieve these tough
standards. The cars locally produced at BMW Plant Chennai now feature very
strong local content. We are confident that through our partnership with Indian
auto component suppliers, we will set even higher benchmarks in quality standards
and supply chain management.”
Headquartered in Gurgaon
(National Capital Region), BMW India is a 100% subsidiary of the BMW Group. To
date, the BMW Group has invested Rs 490 crore(69 Million Euro) in BMW India.
The wide range of BMW activities in India include a manufacturing plant in
Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and
development of a dealer organisation across major metropolitan centers of the
country. Currently, BMW India has 40 sales outlets in the Indian market.