For a luxury car company that
does not believe in only numbers but gives a lot of importance to
profitability, BMW India has just announced that it has increased the level of
localisation of its cars at its plant in Chennai to as much as 50pc. Thus,
there is no better way of celebrating the ‘Make in India’ initiative, the
Former Indian cricketer and
legendary sportsman Sachin Tendulkar marked the occasion in a unique way by assembling
a BMW 5 Series using parts from Indian auto component suppliers.
The BMW Plant Chennai started
operations on March 29, 2007. Since then, the company has been increasing the
number of its locally produced car models. Up to eight car models can be locally
produced on two assembly lines at BMW Plant Chennai. At present, the BMW 1
Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the
BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 are locally produced at BMW
Some of the major auto
components sourced for local production of cars at BMW Plant Chennai are:
Engine and Transmission from Force Motors; Axles from ZF Hero Chassis; Door
Panels and Wiring Harness from Draexlmaier India; Exhaust Systems from Tenneco
Automotive India; Heating, Ventilating, Air-conditioning and Cooling Modules
from Valeo India and Mahle Behr and Seats from Lear India.
Tendulkar said, “I am an avid
BMW enthusiast and have been driving BMW cars since a very long time. But the
experience of making a BMW with my own hands was unique and unforgettable. I am
impressed by the high quality standards followed at BMW Plant Chennai that
ensure the impeccable performance of a BMW. I got the opportunity to go through
the tiniest details and efforts that are put into making a BMW. Next time I
take my BMW out, I can proudly say – I have made one!”
Philipp von Sahr, President,
BMW Group India said, “The BMW Group has always looked towards India with a
long-term perspective and our strategy is based on an inclusive approach. We
have continued to build our operations in India in a systematic way. With a
strong portfolio of locally produced cars, the time was appropriate to partner
with major Indian auto component suppliers. This decision benefits BMW in terms
of cost optimization and value addition while at the same time it creates
business and profitability for our suppliers – a win-win situation.”
Robert Frittrang, Managing
Director, BMW Plant Chennai said, “BMW Plant Chennai takes pride in producing
cars that have the same international quality standards as any of the BMW
production and assembly facilities worldwide. Highly skilled employees,
advanced manufacturing processes along with state-of-the-art machinery and
technology provide all the necessary ingredients to achieve these tough
standards. The cars locally produced at BMW Plant Chennai now feature very
strong local content. We are confident that through our partnership with Indian
auto component suppliers, we will set even higher benchmarks in quality standards
and supply chain management.”
Headquartered in Gurgaon
(National Capital Region), BMW India is a 100% subsidiary of the BMW Group. To
date, the BMW Group has invested Rs 490 crore(69 Million Euro) in BMW India.
The wide range of BMW activities in India include a manufacturing plant in
Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and
development of a dealer organisation across major metropolitan centers of the
country. Currently, BMW India has 40 sales outlets in the Indian market.
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