There may be a dozen odd Sports Utility Vehicles (SUVs), of
different shapes and sizes in the country, each more modern and electronically
savvy, but Mahindra & Mahindra’s flagship SUV, the Bolero continue to charm
Indian across the country as the vehicle has retained its position as India’s
No 1 SUV for the 9th consecutive year. This
iconic tough and rugged SUV is also India’s highest selling SUV since FY 2007.
For the 4th consecutive year, the Bolero has sold over 1 lakh
vehicles during FY2015. Further, the Bolero notched up the 5th position among
the top selling passenger vehicles in India in FY 2015. What is significant is
that the Bolero is the only SUV to feature among the top 10 selling passenger
vehicles in India, said a press note from the company.
Pravin Shah, President & Chief Executive, Automotive
Division, Mahindra & Mahindra Ltd. said, “The fact that the Bolero has sold
more than 100,000 units in FY2015 and retained its position as the country’s
No. 1 SUV, signifies the confidence consumers have in the brand. Over the
years, the Bolero has evolved with the changing lifestyle aspirations of
customers. I am sure that the Bolero will continue to be as popular on Indian
roads in the years to come”.
Since its launch in August 2000, the Bolero has evolved
significantly, incorporating a host of features and aesthetics in line with the
changing lifestyle and aspirations of Indian consumers. Mahindra has kept up
the momentum with constant product upgrades and new offerings, having launched
the ‘New Bolero’ in 2011. Powered by the new m2DiCR engine with better
driveability and good fuel efficiency, the New Bolero, sports more macho front
styling, giving it an aggressive stance. It also incorporates new technology
features like Advanced Digital Display with Driver Information System (DIS) and
a digital Engine Immobilizer, all-new stylish dashboard, new wood-finish centre
console and all-new seats and upholstery.
The Mahindra Bolero community on popular social networking
site, Facebook, has over 1.8 million fans sharing their adventures and
experiences in the Bolero. The YouTube channel of the brand has received more
than 5.1 million views. The Bolero has also been associated with popular
celebrities such as cricketers, Gautam Gambhir and Robin Uthappa who were
felicitated with a Bolero Stinger and a Bolero Special Edition, respectively.
In 2012, the London Olympic Bronze medal winner and boxing champion, MC Mary
Kom, was also felicitated with a Bolero.
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