JK Tyre & Industries Ltd,
pioneer of radial tyres in India, has again added another feather to its cap.
The tyre major has been ranked highest in the JD Power 2015 India Original
Equipment Tyre Customer Satisfaction Index for its passenger radial tyres.
“Quality is the cornerstone of
our brand promise and this commitment further strengthens our focus in delivering
quality products and services to our consumers.
The award underscores JK Tyre’s continuous product innovation and its
understanding of the Indian roads,” said Dr. Raghupati Singhania, Chairman and
Managing Director, JK Tyre & Industries Ltd.
‘The JD Power 2015 India
Original Equipment Tire Customer Satisfaction Index (TCSI) Study’ carries
responses from over 4000 car owner participants, especially new-vehicle owners
who purchased their vehicles between May 2012 and August 2013.
According to the JD Power
study, customer-reported problems with original equipment (OE) have reduced
substantially in OE tyres during the past five years in India. This trend
indicates improvement in the quality of OE tyres, according to the Study.
JK Tyre has got the highest
scores in overall customer satisfaction with 881 points. The key factors that
enabled the company to assessed better than the others were the tyre’s Appearance
(tyre design and styling) where it got 882 points and Ride (quality and
handling) where it got 886 points.
Details of the study outcome
can be found by clicking on this link -
J.D. Power Asia Pacific, is one
of the leading global marketing information company and has offices in Tokyo,
Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction
research and provide performance analytics services in the automotive,
information technology and finance industries.
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