Uber luxury car maker
Rolls-Royce Motor Cars has confirmed that it will develop an all-new
Rolls-Royce with exceptional presence, elegance and purpose. This motor car
will be Effortless...Everywhere. This
car will be built on an all-new aluminium architecture specific to Rolls-Royce.
This was stated in a press release issued by the company.
Chief Executive of Rolls-Royce
Motor Cars, Torsten Mueller-Oetvoes confirmed that his company is developing an
all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly
mobile lifestyles of its discerning clients around the world.
“We will announce what we are
calling this new motor car closer to the time of its launch. I wouldn’t call it
an SUV as Rolls-Royce is neither sport nor utility. The words ‘sport’ and
‘utility’ do not fit comfortably into the marque’s very special brand
promise. This new model will deliver
presence, elegance and purpose wherever its owners choose to be in the world, ”
and the Chief
Executive of Rolls-Royce
Motor Cars said in an open letter that the launch of
Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor
Cars. “Since then, we have set a new benchmark for what a super-luxury car
should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom
has never been equaled and continues to be hailed as ‘The Best Car in the
World’ by our customers and media alike.
“Twelve years later, after the
introduction of successful new models like Ghost and Wraith, Rolls-Royce stands
proudly at the pinnacle of British luxury manufacturing, confirming our
custodianship of this precious marque. Now we have reached another seminal
moment in Rolls-Royce’s 111-year journey....” he wrote.
He confirmed that his company
is developing an all-new Rolls-Royce with exceptional presence, elegance and
purpose. It will be a car that offers the luxury of a Rolls-Royce in a vehicle
that can cross any terrain. It will also be a high-bodied car, with an all-new
aluminium architecture and a unique new motor car worthy of carrying the Spirit
of Ecstasy into the future, he added.
Chairman of Rolls-Royce Motor
Cars and Member of the Board of Management of BMW AG, Peter Schwarzenbauer
said, “The BMW Group stands proudly behind this announcement. The Group’s continuous investment into the
Rolls-Royce Motor Cars brand is paying considerable dividends. Rolls-Royce is the ultra-luxury cornerstone
of the BMW Group’s premium brand strategy and we will continue to strongly
support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in
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