Nowadays, an inauguration of a
luxury car dealership is all glitz and glamour. True to its style, Audi, the
German luxury car manufacturer, inaugurated its second world-class showroom in Bengaluru
which saw the presence of Bollywood actress Gul Panag and race driver Aditya
Patel at the event.
This is the third Audi
showroom in Karnataka.
Based on a unique Central
Business District concept, this showroom is the second of its kind in the country
after Audi Delhi Central. The showroom was inaugurated by Joe King, Head, Audi
India and K. Subramaniam, CEO Audi Bengaluru Central. The entire Audi model
range in India will be available at Audi Bengaluru Central showroom.
“Audi Bengaluru Central, based
on a unique lounge concept, is yet another endeavour designed to give our
customers a truly personal and customised luxury experience. This new
world-class showroom will bring us even closer to luxury connoisseurs and Audi
enthusiasts in the state, not just geographically, but also in terms of an
unparalleled luxury experience, that truly reflects our core brand values –
sporty, progressive and sophisticated,” said King.
Spread over a total area of
7,800 sq. ft., Audi Bengaluru Central is located at No.1 Vittal Mallya Road,
one of the most prominent locations in Bengaluru. Based on the global
architecture concept with the typical honeycomb facade, the showroom has a
display area of eight cars.
The showroom will also house
the Audi Shop and Audi Exclusive elements where customers can customise their
cars and purchase exclusive Audi merchandise.
“Every element in the showroom
comes together to give the customer a true and luxurious feel of the brand that
resonates ‘Vorsprung durch Technik’. The features of the showroom are designed
to enhance the buying experience. Customers are placing a greater emphasis than
ever before on a direct and personal connect with their favourite brand and the
team at Audi Bengaluru Central is committed to offering them the same,” said
Audi Bengaluru Central
features a progressive lounge set-up with an informal seating, video walls and
state-of-the-art interiors, lighting and technology. While the lounge set-up
provides customers with a plush and relaxed environment, the display and
information kiosk helps them discuss and choose the most suitable Audi. The showroom will display top of the line
performance cars from Audi right from the R8 to the TT along with other Audi models.
With its progressive bistro concept, the unique showroom will set a new
benchmark among luxury car showrooms in Bengaluru. Adding to many firsts, is
the unique quartz flooring designed
to replicate a race track. The
entire showroom is lit with state of the art LED lighting solutions, reinforcing
Audi’s commitment to the environment.
Audi also unveiled the Audi A3
Cabriolet, the first open-top car in its segment at Audi Bengaluru Central. In
the calendar year 2014, Audi India sold 10,851 units of its different models in
India. The Audi model range in India includes the Audi A3 Sedan, Audi A3
Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, new Audi A8 L, Audi Q3, Audi
Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, the most powerful Audi - Audi
RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder,
Audi R8 V10 plus and Audi R8 LMX.
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