It’s not just luxury cars that
are seeing increasing sales worldwide. Sports cars too are having a good run
when it comes to sales. British sports car maker Lotus has announced that its
overall sales are up by 54pc in the past nine months provides tangible proof
that the forward strategy established by Lotus Cars is working. In volume
terms, the increase of 551 cars over the previous year, to a total of 1,565, is
an excellent result, said a press release issued by the company.
Sales have been quite robust
in several regions where the Lotus cars are being sold. According to the
release, there has been an 81 pc sales increase EU overall, 88 pc increase in the
UK, 143 pc increase in France, 139 pc increase in Germany, 29 pc up USA, 50 pc
up Canada, 24pc up Asia and Middle East, 130 pc sales increases in China and 125
pc in Japan.
In the meantime, Lotus has also
enlarged and strengthened its representation globally, with 25 new dealers
enrolled across a number of territories in the past nine months, with another
50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, Chief Executive Officer,
Group Lotus plc, said, “Our sales growth and dealer expansion is performing to
plan and demonstrates the confidence that our customers have in Lotus. The
positive reception that all our new Lotus cars are receiving in both new and
established markets shows that our product development strategy is heading in
the right direction.”
Lotus will also be revealing a new car at the
Geneva International Motor Show in early March 2015.
The most recent Elise S Cup
model has also evoked a lot of interest among car enthusiasts.
The demand for Lotus Cars in
places like China and Japan continues to grow and market reports suggest that the
new model to be unveiled at Geneva will accelerate the sales volumes in the
USA, Europe, Middle East and Asia by considerable margins, the release added.