Royal Enfield, part of the
Eicher Group and makers of the classic 350cc and 500 cc bikes, apart from the
Continental GT bike, has announced the appointment of Rudratej ‘Rudy’ Singh as
President, Royal Enfield. He will be reporting to Siddhartha Lal, Managing
Director & Chief Executive Officer, Eicher Motors Ltd. He will be based out
of the company’s corporate office in Gurgaon.
Prior to joining Royal Enfield, Rudratej was
based in Singapore with Unilever as Vice President - South Asia, HPC &
Foods Marketing Operations.
He has been successfully
leading brands and businesses in gaining market share both by challenging
competition as well as expanding the market globally. His forte has been
leading disruptive marketing and business models that challenge status quo. He
is a veteran in leading and mentoring diverse teams across geographies and
cultures. The new appointment underlines Royal Enfield’s strategic brand focus
where it continues to evolve its organisation structure by attracting global
talent with a view to become leaders in the global mid-sized motorcycle
segment. As President, Royal Enfield, Rudratej will be responsible for building
thought leadership for the brand and leading the commercial business for Royal
Enfield. This will include global sales and after sales, brand and marketing,
new product strategy and creating and growing new business opportunities such
as apparel, accessories, and other adjacencies. This was stated in a press
release issued by the company.
Welcoming Rudratej, Lal said,
“Rudy joins Royal Enfield after spearheading global brands and businesses for
almost two decades across emerging and developed markets. His extensive
experience in marketing mix development and managing brand equity along with
the rich global perspective will help us in our objective of becoming leaders
in the mid-sized motorcycling segment. I welcome Rudy to the Royal Enfield
family and look forward to working closely with him to make Royal Enfield a
truly global brand.”
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