The British iconic brand, Triumph Motorcycles has achieved
high sales of 1300 motorcycles in the first year of its inception in India. The
luxury brand had also globally recorded their highest sales figures in 30 years
reaching a volume of 54,432 units.
According to a press release, the global figures from the
Triumph Group show a 4.5pc year-on-year increase in unit sales, with a managed
accounting loss of £8m due to unrealised exchange rate loss, planned overseas
expansion costs and ongoing investment in new models. The group turnover totalled
£364 million (Rs 3414 crore approx.), while total unit sales rose to more than
54,000 – compared to just over 52,000 in the preceding year.
Paul Stroud, Director Sales & Marketing, Triumph
Motorcycles India “2014 has been a hugely successful year for Triumph
Motorcycles. Growing markets like India and Brazil have been extremely critical
and gratifying at the same time and they have contributed substantially to our
overall figures. The industry is undoubtedly experiencing its most successful
seasons and demonstrates that riding is regaining popularity as a leisure
pursuit, as well as a stylish option for the urban commuter across the world.”
Vimal Sumbly, Managing Director, Triumph Motorcycles India
said, “In India, we have had a dream run this past year having clocked 1300
sales. We are delighted with the way things have panned out for us in the last
year. It has been extremely rewarding in
terms of both sales and the love we have got from Triumph enthusiasts. Globally
also this has been a great year for Triumph Motorcycles. We have not only
established ourselves as a front runner in the luxury motorcycles industry but
have also been successful in adding value to the our global sales figures.”
Between November 2013 and January 2015, Triumph has
established a strong foothold in the Indian premium motorcycle market with 12
international models and presence across 10 key cities in the country. The
bikes span five motorcycling categories of classics, cruisers, roadsters,
adventure and super sports.
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