German luxury car manufacturer
Audi has closed the year on a record high by notching up an impressive sale of
10851 units in 2014. This marks the seventh successive year of growth for the
company which last year became the first luxury car manufacturer to achieve
sales of 10,000 units in a calendar year as well as financial year in India.
This was stated in a press release issued by the company.
In the last quarter (October
to December 2014) Audi registered a sale of 3044 units, a growth of 17 percent
(2611 units in corresponding period last year) - highest ever sales in a
quarter in India.
“Audi continues to be the
undisputed No.1 in the luxury car market and has remained the preferred choice
of luxury mobility for car enthusiasts in India. The sheer acceptance of our
brand in this country is tremendous. We believe for Audi, India is a long
journey and it’s not just about a month or a year. The strategy that we have
implemented in this journey has helped us to not only achieve leadership but
also to maintain it. Audi is not only the market leader but also has the most
sought after performance cars in its range from the Audi R8 V10 Plus to the
Audi RS7. Audi offers the widest range of products across the spectrum that
makes luxury accessible to every Indian,” said Joe King, Head, Audi India.
Audi India continued towards
its commitment to offer world class products suited for Indian customers at the
right time. Audi was the first luxury car manufacturer to launch a product in
2014, with the introduction of the most powerful Audi model from its product
range - Audi RS 7 Sportback in January 2014. It later introduced a new Audi A8
L in May 2014 with matrix LED headlights, the Audi A3 Sedan in August 2014, the
Audi Q3 Dynamic in September 2014, and capped the year with the launch of
segment first – the Audi A3 Cabriolet in December 2014.
The company also opened new
showrooms in Udaipur, Visakhapatnam, Nashik and Kozikhode in 2014 and also
inaugurated the country’s largest pre-owned luxury car showroom, ‘Audi
Approved: plus’ in Gurgaon in April.
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