Isuzu Motors India Private Limited, the Japanese automobile
maker and global diesel engine expert with products like the D-Max pic up truck
and MU-7 sports utility vehicle has inaugurated its first dealership in Noida,
in the state of Uttar Pradesh (UP), bordering New Delhi. Fahrenheit Isuzu is
Isuzu’s first dealership outlet in UP. The dealership will offer for sales the
MU-7 and the D-Max range of pickups.
The MU-7 is priced at Rs. 19.99 lakh onwards (ex-showroom
Noida) and the D-MAX range is priced from Rs.6.13 lakh onwards (ex-showroom
Isuzu has plans to open 60 outlets across India by end of
2015-16. To strengthen its reach in North India, Isuzu plans to open outlets in
Gurgaon, Jaipur and Punjab by March 2015. Prior to this, Isuzu has already
established presence across seven states in India including Delhi, Maharashtra,
Tamil Nadu, Kerala, Andhra Pradesh, Telengana and Karnataka with dealerships in
Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai,
Visakhapatnam, Tirupati and Cochin.
Located in Sector 63, the dealership facility spans an area
of 14,000 sq. ft. enabling Isuzu to cater to a prospective market across
western UP and NCR.
Takashi Kikuchi, Managing Director, Isuzu Motors India, said
that with the opening of this dealership it marks the company’s entry into the
third largest economy of India which contributes to approximately 15pc of the
total automobile sales in the country. “UP is a key market in Isuzu’s growth
strategy for India and we are hopeful that the launch of this dealership will
help us further strengthen our position,” he said.
Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors
India, pointed out that Uttar Pradesh is a hub of diverse commercial activities
including a prosperous agricultural hub in western UP making it an exciting
market for Isuzu. “This dealership will not only help Isuzu Motors enter the
potential markets of Uttar Pradesh but also give access to the other parts of
NCR,” he added.
Kunal Ramchandani, Managing Director, Fahrenheit Isuzu said
being a 3S dealership, his facility will be a one stop shop for all his
The MU-7 inherits Isuzu’s diesel-engine expertise and is
endowed with superior fuel efficiency and outstanding engine performance. A
3-metre wheel-base makes the MU-7 one of the longest SUVs available in India,
offering luxurious and spacious interiors.
The D-Max range comprises of three models – two cabin
options and two deck options. D-Max Single cab is available in flat deck and
the D-MAX Space Cab is available in both flat deck and arched deck variants.
Isuzu's D-Max has a heavy-duty chassis, a large cargo bed to
"accommodate the bulkiest of loads" and its body structure is made
from high-tensile steel. It sports a bold and aggressive look on the outside
and sophisticated, passenger-vehicle like interiors, making it a pride for the
A completely new concept in India, the new D-Max Space Cab’s
unique feature is its extended cabin space of 1.5 feet behind the drivers’
seat, which can store valuable/ fragile goods. It offers significant features
like Power steering, Power windows, Centralized door lock, AC with heater etc.,
making it ideal for commercial use in industries like Agriculture, Retail,
Dairy, Engineering, Manufacturing and Small businesses.
In September 2014, the Isuzu D-MAX also successfully
completed the “Isuzu Max Run Challenge”, wherein 3 Isuzu DMAX pick-up trucks
covered a distance of more than 1000 kms, from Vijayawada (AP) to Mumbai
(Maharashtra) without re-fuelling. “Isuzu Max Run Challenge” is a global
initiative that has been successfully undertaken in Australia, Philippines,
Thailand, Malaysia and Middle East earlier and this is the first time this has
been introduced in India. The three day drive helped establish the fuel
efficiency of the vehicle under actual Indian road conditions (19.6kmpl).
Takashi Kikuchi (centre) flanked by Shigeru Wakabayashi on his right and Kunal
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