MUMBAI: Mahindra & Mahindra’s Farm Equipment Sector (FES) has announced a tie-up with M/s Maschio-Gaspardo S.p.A, Italy, a leading global brand manufacturing rotary tillage equipment. As a result of this partnership, Mahindra’s AppliTrac business will receive an exclusive supply of a complete range of rotary tillage equipment from Maschio-Gaspardo.
Dr. Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. and Egidio Maschio, President, Maschio Gaspardo S.p.A signed the agreement recently.
Speaking on the occasion, Dr. Goenka noted, “Mahindra has always endeavoured to deliver farm tech prosperity to the Indian farmer either through innovative products or services. Our partnership with Maschio is one more step in that direction as it will provide farmers with greater options for mechanization. With this association we hope to provide world class products to increase rural productivity and efficiency.”
As part of this agreement, Maschio will manufacture rotovators bearing the Mahindra brand name. The latter will be available at both Mahindra and Swaraj dealerships. Maschio will also manufacture other kinds of rotary tillage equipment for planting, seeding, crop care and crop residue management for Mahindra AppliTrac. This agreement will facilitate availability of an extensive variety of farm machinery to provide better mechanization to farmer and all these equipments would be sold under the Mahindra brand name.
With issues such as labour shortage and increasing wage and input cost, farm mechanization has witnessed rapid growth in rural areas in the recent past. About Mahindra AppliTrac:
Part of Mahindra’s Farm Equipment Sector, the Mahindra AppliTrac business focuses on the complete value chain of farm mechanization solutions, from land preparation to post harvest solutions at affordable price to Indian Farmers. AppliTrac essentially focuses on the following key segments:
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