Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, has inaugurated its multi-brand superstore in Delhi. Spread across 30,000 sq ft with ample display space for more than 100 cars, the Mahindra First Choice Wheels Superstore is located at Nangloi Main Rohtak Road, opposite Surajmal Stadium & Metro Pillar No. 344.
The new Superstore was inaugurated by Rajeev Dubey, President (Group HR & After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“We are delighted to open our new multi-brand SUPERSTORE in Delhi where we already have 16 outlets. With a market size of about 20,000 cars per month, Delhi is the ideal choice for our first Superstore in North India.
The store will display a wide range of cars across segments and will ensure a superlative customer experience. It will offer an array of services under one roof, including purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation in a comfortable ambience.
This is the ninth Mahindra First Choice Wheels Superstore in India, a clear validation of the success of this format,” said Dubey.
The Superstore format offers a new and refreshing sales experience for customers with its innovative and customer-centric approach. The outlet will display a wide range of vehicles, right from the entry level to higher-end premium and luxury cars. The very first Mahindra First Choice Wheels Superstore was inaugurated in Mumbai in August 2007 and the company presently has a chain of eight such Superstores across India, with a few more to be launched by March.
The size of the Indian pre-owned car market is estimated to be about 2.2 million vehicles per year, at a value of approximately Rs. 25,000 crore. This market is growing at the rate of approximately 20 per cent annually, indicating great potential for organised players such as Mahindra First Choice Wheels.
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