BMW Motorrad and TVS Motor Company join hands

BMW Motorrad has announced that they will be entering the sub 500cc segment. A long term cooperation agreement has been signed between BMW Motorrad and TVS Motor Company. The agreement aims at the joint development and production of motorcycles by the two companies in the segment below 500cc. Present at the press conference, Stephan Schaller, President BMW Motorrad, stated,” in view of changing motorcycle markets, demographics and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential.” BMW product range features engine upwards of 650 cubic centimeters and thus becomes difficult to create smaller engines for the German major. This is where technical knowhow of the TVS Motor Company steps in. “We intend to leverage each other’s strengths to deliver a new series of products offering cutting edge technology for our customers”, said Venu Shrinivasan, Chairman, TVS Motor Company. TVS is one of the largest two wheeler manufacturers in the country and has a wide range if offerings.