Fiat India Automobiles Limited has announced its intent to increase its focus on exports under which they have exported the Fiat Linea to Sri Lanka. In Sri Lanka the inauguration is set for on 29th September, 2011. As far as the dealership is concerned, Speed Italia is rightly going to be taking charge. Fiat India expects to receive a good response to the Linea 1.4 emotion pack in this market. The first batch of cars which is set for the export comprises of 72 cars of which 50 cars have been allotted to the Sri Lankan Air Force officials on delivery at the time of the inauguration.
As part of this strategy, Fiat has also begun testing new growth opportunities overseas with sharp focus on countries such as Bhutan and Australia as well which are both right hand drive countries. The car market size in Sri Lanka is around 20,000 units per annum. We have targeted to achieve 5 percent in the first year itself.
The company commenced its exports to South Africa and early this year commenced exports to Nepal. The exported batch of Linea is similar to the one driven on Indian roads. Fiat’s products – The Fiat Linea and The Fiat Punto have been well received in South Africa and Nepal.
Speaking on the initiative, Rajeev Kapoor, CEO, Fiat India Automobiles Limited said, “The Fiat Linea has been very well received by customers and auto enthusiasts in India as it has redefined the segment with its superior design, stylish looks, performance and precision engineering. The exports of the Linea to Sri Lanka plays a significant role in reaching out to the international markets and establishing our presence globally. We are confident that we will be able to procreate the success of this car overseas as well and thereby expand our footprint and brand identity across markets. This is a step in the direction of reaffirming our position as an international auto giant.”
Since the company commenced exports from India to right hand drive markets, the company has exported near to 4000 numbers of the Linea & Punto.
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