Anant Goenka takes over as new MD of CEAT

CEAT, an RPG Enterprise, announced the appointment of Anant Goenka as the new Managing Director. Anant, who starts his tenure on April 1, 2012, has been the Deputy Managing Director of the company. Paras K. Chowdhary, the incumbent Managing Director, will be retiring from the role. However, he will continue to be a whole time Director. Congratulating Anant, Dr. R.P. Goenka, Chairman Emeritus, RPG Enterprises, said, “Anant will add lot of value to the business due to his academic background and skills he acquired working with other group firms and international companies. We are happy to have him taking charge of the company and we wish him all the best in his endeavor, to take CEAT to even greater heights.” On this occasion, Anant Goenka said, “I am honored to take charge of the company from Chowdhary, who has led this company so astutely for the last decade. My aim would be to make CEAT amongst the most profitable tyre companies in India in the next 5 years by strengthening the CEAT brand and improving operational efficiencies.” He further added, “I would like CEAT to be at the leading edge of tyre technology by focusing on Research and Development of radial tyres & development of alternate materials.” Anant Goenka (30) is an MBA from the Kellogg School of Management and a B.Sc. in Economics from The Wharton School. Prior to his MBA, he was associated with CEAT Limited (CEAT) as Head of the Specialty Tyre Business. He has also worked with Hindustan Unilever, Accenture, Mumbai and Morgan Stanley, Hong Kong. After completing his business degrees, he joined KEC International Limited (KEC) as Vice President (Corporate) in July 2007 and was in charge of Telecom Business, Business Development in North America and Integrated Planning and Monitoring of the Transmission and Distribution business. He was then elevated to the position of Executive Director–Supply Chain which includes manufacturing, procurement, planning, logistics and quality functions.