Nissan to revive its ‘Datsun’ brand in India

Nissan Motor Co., Ltd. has announced the return of the Datsun brand and confirmed it will be coming to India in 2014. Nissan President and CEO, Carlos Ghosn, detailed the Datsun brand’s launch plans, which focus on optimistic up-and-coming customers in high-growth countries such as India, at a press briefing held earlier today at Nissan’s global headquarters in Yokohama, Japan. Datsun vehicles will be sold in India, Indonesia, and Russia from 2014. The Datsun brand will play an important part in “Nissan Power 88,” a comprehensive, six-year business plan that will accelerate the company’s growth across new markets and segments. Focused on business expansion in growth markets, Datsun will meet the rapidly growing needs of demanding customers in line with Nissan’s vision of mobility for all. The cars will be designed to meet distinct local customer needs, featuring the latest technology, and built locally. “Datsun is an important part of the heritage of Nissan,” said Ashwani Gupta, program director of Nissan’s newly-created Datsun Business Unit. “We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price.” Datsun will be a global brand that meets local needs. Nissan will tap its global expertise, taking the best of its extensive engineering and innovative design capabilities, and apply them in tailoring Datsun vehicles to local market conditions.