Force Motors appoints Naresh Rattan as COO

Force Motors has announced the appointment of Naresh Kumar Rattan as the Chief Operating Officer- Tractor Business and President - Corporate Sales and Marketing. Naresh Rattan brings with him a successful career spanning over 25 years in the automobile industry. He has successfully directed business operations, spearheaded Sales and Marketing, and has been actively involved in new Product Development. His rich experience also includes Quality Management in Manufacturing, New and Emerging Market Development, and Overseas Business Development. Prasan Firodia, Managing Director Force Motors said, “Force Motors is very happy to have him on board. We believe his experience, industry knowledge and leadership will help us achieve our long term goals and assist Force on the path to sustained growth.” “It is an honour to get the opportunity to work for an Indian pioneer that has changed the face of the automobile industry over the past six decades. Force Motors is now at a very interesting juncture of its expansion and as a part of the team, I hope to strengthen the organization and achieve long term success,” said Naresh on his appointment. Naresh joins Force Motors Ltd., from his previous position as Operating Head – Sales, Planning and Marketing, and Corporate Affairs at Honda Motorcycles and Scooter India Ltd. He earned his B. Tech in Agricultural Engineering from College of Engineering; P.A.U- Ludhiana and his Masters in Business Administration (Marketing & Finance) from Lal Bahadur Shastri Management Institute; Lucknow. Naresh also has an International Marketing Degree in Business Management and Marketing.