BharatBenz Power Yatra, flagged off by Daimler India Commercial Vehicles (DICV), the Indian subsidiary of the world’s leading truck manufacturer -- Daimler AG, in mid-April, returned to Chennai to a rousing welcome at its Oragadam manufacturing facility, near here, after covering over 8,000+ km pan-India drive. During the Power Yatra, the BharatBenz range was showcased in a real world environment along the Golden Quadrilateral across 22 cities, 19 Transport nagars, 100 Dhabas and state-of-the-art BharatBenz dealerships.
BharatBenz Power Yatra gave customers, transporters, financiers and drivers a close look at the BharatBenz product range – for the very first time across the country. The Power Yatra convoy representing the BharatBenz product range of LDTs & HDTs showcased 6 different trucks.
Speaking on the occasion, V.R.V. Sriprasad, Vice President, Marketing, Sales & After-Sales, DICV, noted, “The BharatBenz Power Yatra was designed not only to showcase the performance and efficiency of our product range in real-life conditions but also to receive feedback and inputs from the trucking community. At the end of the Power Yatra, we are upbeat about the enthusiasm and positive feedback during the 8,000+ km epic journey.”
“To reiterate our belief that a trucker knows best about trucks, we showcased BharatBenz range of products during the Power Yatra. It has been a fascinating journey where the trucking community has had the opportunity to explore every inch of our trucks – under the hood, the chassis, the cab etc and responded positively. The Yatra has given us the confidence that our engineers have designed the most appropriate trucks for India. With this, we are very positive about taking our trucks to the customers. Soon, BharatBenz trucks will begin to elevate customer expectations by offering trucks that feature not just what the customers need today, but also taking in consideration his future needs,” he added.
BharatBenz range will offer value-for-money trucks and be priced competitively. It also includes significant fuel efficiency advantages, best-in-class reliability with parts engineered for long lifespan and longer service intervals, which will reduce the operational cost and keep the trucks in running condition. The company will offer 24/7 customer support service including roadside assistance, interactive vehicle diagnostics in a short a turnaround time.
Daimler’s captive financial arm (Daimler Financial Services) has created an exclusive branded financing scheme called ‘BharatBenz Financial’. This will offer tailor-made financial packages for BharatBenz customers. Besides, BharatBenz has also tied up with three leading Indian banks – HDFC Bank, ICICI Bank and Sundaram Finance.
It may be recalled that the Yatra was flagged off on April 18th, 2012 by Andreas Renschler, Head of Daimler Trucks, along with Mr. Marc Llistosella, Managing Director and CEO of Daimler India Commercial Vehicles (DICV), in the presence of Dr. Dieter Zetsche, Chairman, Board of Management, Daimler AG and Head of Mercedes-Benz Cars, and other top executives of Daimler AG during the inauguration of DICV’s manufacturing plant at Oragadam.
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