Mercedes-Benz India announced a historic double milestone, recording both its highest-ever quarterly sales (Q3 2026) and best-ever January-September sales performance in India. Mercedes-Benz delivered 15,190 new vehicles to customers during January- September 2026, registering an ~8% growth over 14,132 units sold in the corresponding period last year, making it the strongest nine-month sales performance in the company’s history in India.
The company also achieved its best-ever quarterly sales performance, retailing 5,422 vehicles between July and September 2026, an increase of 6% compared to 5,119 units retailed in Q3 2025. Mercedes-Benz also registered a 17% quarter on quarter (Q2 to Q3 26) sales growth, owing to ongoing festive demand and the success of Mercedes-Benz ‘Dream Days Campaign’ which introduced innovative financial products for aspiring customers.
Mercedes-Benz’s record sales performance was driven by sustained demand across the Top-End Luxury, Core Luxury and Entry Luxury segments, supported by compelling product interventions, a strategically upgraded luxury retail network, and differentiated customer experience. The strong momentum highlights the growing desirability of Mercedes-Benz brand among Indian luxury customers and reflects the company's focus on value-led growth, customer centricity and quality of business and sales. Iconic products inspires demand for the Top-End Luxury segment:
Demand for Mercedes-Benz’s Top-End Luxury portfolio remained exceptionally strong during January-
September 2026, accounting for more than 25% of sales penetration and registering +13% year-on-year growth. Flagship models including the GLS, S-Class, Mercedes-Maybach and AMG G 63 continued to witness strong customer traction, underscoring the growing preference for exclusive, highly personalized luxury experiences among discerning Indian customers. The extra-LWB V-Class has emerged as a preferred vehicle of choice for customers taking long intercity travels and also for airport travels.