Kinetic Watts & Volts Ltd. (KWV), is strengthening its growth strategy with a focused push towards international markets. Building on the growing momentum of its electric two-wheeler business in India, the company is now evaluating opportunities across select global markets, with an initial focus on Turkey in Europe; Nepal, Sri Lanka and Bangladesh in neighbouring markets; and Kenya, Nigeria and Egypt in Africa.
The international expansion forms an important next phase of Kinetic EV’s growth journey as the company looks to take its electric mobility proposition to markets that present strong potential for electric two-wheelers. The company is currently assessing market opportunities, regulatory environments, customer requirements and potential partnerships as it works towards establishing a sustainable international business.
The global expansion comes on the back of significant momentum in Kinetic’s domestic network. The company currently has 45 exclusive showrooms operational across India, with an additional 40 outlets expected to become operational over the next two months. Kinetic Watts & Volts has also issued 150 Letters of Intent (LOIs) for its exclusive dealership network, reflecting strong interest from prospective partners and the growing confidence in the Kinetic EV proposition.
These global markets are being evaluated based on their potential for electric two-wheelers, evolving EV ecosystems and opportunities to build the right distribution and partner network.
To support this international growth strategy, Makarand Joshi has joined Kinetic Watts & Volts to spearhead international business development. With over two decades of experience in developing international markets for Indian automotive products, Joshi brings extensive experience across Asia, the Middle East, Europe and Africa. His experience spans multiple automotive segments, including two-wheelers, commercial vehicles and tractors, as well as international market development, business expansion and distribution network development.
Commenting on the appointment, Ajinkya Firodia, Vice Chairman & Managing Director, Kinetic Watts and Volts Ltd., said, “Kinetic Watts and Volts has always been a brand built around innovation, accessibility and a deep understanding of the evolving needs of mobility. As we enter the next phase of our electric mobility journey, international markets represent an important opportunity for Kinetic Watts & Volts. Our products are built in India for the world, with a strong focus on delivering accessible, reliable and contemporary electric mobility solutions that can cater to diverse markets. We are now focused on identifying the right markets, partnerships and opportunities to take the Kinetic EV proposition global.”
He further added, “Our domestic expansion provides a strong foundation for this next phase. With 45 exclusive showrooms already operational, another 40 expected to come online in the next two months and 150 Letters of Intent issued, we are seeing encouraging interest in the Kinetic EV proposition. As we scale our presence in India, we are simultaneously building the capabilities, partnerships and market understanding required to establish Kinetic as a global electric mobility brand.”