Rosmerta unveils “The Curious Bunch” taking road safety mission to classrooms

India’s road safety challenge remains considerable. Despite notable progress in recent years, road accidents continue to pose a serious concern. In response, the Government of India has prioritised a comprehensive strategy built around the 4Es of road safety: Engineering, Education, Enforcement and Emergency Care. Union Minister for Road Transport and Highways Nitin Gadkari, has emphasised that achieving the 2030 target will require systemic reform, technology adoption and sustained public awareness.

Dr. Rajesh Mohan, DCP, Gurugram Traffic said “When we educate children and instill strong moral and ethical values, the impact travels far beyond the classroom. Children naturally share what they learn. They question, they explain, and they influence conversations at home. In many ways, they become powerful advocates, encouraging their parents to be more aware, more responsible, and more engaged. Over time, this awareness translates into action, because parents are also drivers, commuters, and decision-makers on the road.

He further added, “There is a perception that road safety is too complex to fix — that with so many variables involved, from infrastructure to enforcement to driver behavior, meaningful change is out of reach. I firmly believe that is not true. Most road fatalities are preventable if we follow the rules and act responsibly. Change begins with awareness, and when that awareness starts early, it has the power to reshape behaviour across generations.” 

While infrastructure and enforcement reforms continue to evolve, education remains a critical component of long-term road safety outcomes. Responsible road behaviour is shaped early, and children play an important role in influencing attitudes within families and communities.

“Every road accident statistic hides a parent’s anxiety. In 2022 alone, India reported over 1.68 lakh road accident fatalities, according to government data. Road safety is not merely about compliance; it is about compassion and collective responsibility. When a child understands why a red light matters or why a helmet can save a life, they don’t just learn a rule - they become ambassadors of safety within their families and communities. Through ‘The Curious Bunch’, we aim to nurture this awareness early, because the habits we shape in children today will define the safety culture of our nation tomorrow,” said Ravi Krishnamoorthi, Group President, Rosmerta Technologies.