Highlights 2025 Sales Performance:
*Mercedes-Benz India delivered 19,007 units in CY 2025 (19,565 units in CY 2024). Best-ever year in terms of revenue.
*Top-End Vehicles (TEV) portfolio comprising the exclusive S-Class, Mercedes-Maybach and AMG demonstrated exceptional resilience with 11% yoy growth, and 25% sales penetration
*The high-performance AMG portfolio grew by a strong 34% yoy, reflecting the growing aspiration for he wide range of AMG performance vehicles
*Mercedes-Benz India’s BEV portfolio sustained the growth momentum with 12% yoy growth, while comprising 20% of all top-end Mercedes-Benz sold in India
*70% of all Mercedes-Benz BEVs sold in 2025 belong to the top-end segment, priced between Rs. 1.25 crore to 3.1 crore. Top-end BEVs comprise the EQS SUV, EQS Sedan, Mercedes-Maybach EQS SUV and the Mercedes-Benz G580
*Long wheelbase E-Class continued to outsell its category, retaining strong customer loyalty, being ‘India’s most desired and highest selling luxury car’
* The EQS SUV remains Mercedes-Benz’s highest selling luxury BEV in India
*Entry luxury, Core and Top-End contributed 13%, 62% and 25% respectively to the overall CY 2025 sales volume
*Mercedes-Benz sedan portfolio contributed strongly to sales with sustained demand for the C-Class, LWB E-Class, S-Class and Mercedes-Maybach S-Class limousines
* Robust performance from the SUV segment buoyed by rising demand for the entire portfolio comprising GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63 SUV
*Mercedes-Benz’s ‘Entry Luxury’ portfolio witnessed a decline of 20% year-over-year, taking down the share to 13% of overall volumes. This is in line with the brand’s strategy of not compromising product substance or participating in price competition in the market.