Shailesh Hazela, CEO & MD of Stellantis India, said: “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroen 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins—it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India”
Citroen’s nationwide presence is growing rapidly, from just 10 showrooms at launch in 2021 to over 80 customer touch points today. The company plans to double its reach by the end of this year, aiming to be within 100 KM of every customer. A particular emphasis is placed on Tier II, III, and IV markets where aspirations are growing. These touch points are supported by a digitally enabled service model offering transparent pricing, real-time service tracking, and consistent after-sales quality across all locations.
Backing this growth is Citroen’s robust investment roadmap in India, with over Rs 5,300 crore invested so far in manufacturing, product platforms, and localisation, further investment is planned to scale EVs, ICE platforms and localisation. This ongoing investment is part of “Citroen 2.0 – Shift Into the New” strategic plan to enhance Citroen India’s role as a strategic hub for innovation, engineering, and future-ready mobility under the Stellantis global framework.
“Citroen 2.0 – Shift Into the New” strategic plan is being launched with a teaser featuring cricket legend MS Dhoni as the Brand ambassador, giving a sneak peek into what is in store from the brand with upgraded products, an agile network, a dependable service ecosystem, and a customer-first mindset to grow volume and market share to being a long-term value player in India’s dynamic automotive landscape.