MG Motor India, an iconic British automobile brand and part of Chinese auto major SAIC has announced its strategic 5-year business roadmap to Indianise the business operations for sustainable growth and meaningful impact on the society.
The key initiatives that would constitute this are localisation and bringing in the latest technology and indigenising it as well; increasing Indian shareholding over the next 2-4 years; enhancing local sourcing and manufacturing across its operations by 2028 through an extensive series of programs including exploring cell manufacturing and clean hydrogen-cell technology through owned or third-party facilities; expanding production capacity with a second plant in Gujarat; introducing a broader range of electric vehicles (EVs); and unveiling new product offerings.
MG Motor India also aims to invest more than Rs. 5,000 cr and have a total of 20,000 workforce—both direct as well as indirect—by 2028. The company is in advanced stages of negotiations with several Indian companies like Reliance, Hero Group, Premji Invest and JSW Group for an equity sale. The deal is likely to be signed by end 2023 and the takeover is expected in a phased manner.
As part of its growth plan, MG Motor India plans to establish a second manufacturing facility in Gujarat, significantly increasing the combined production output from the current 1,20,000 to 3,00,000 vehicles (including both plants' capacity). The company intends to launch 4-5 new cars, mostly EV models, and achieve 65-75% of its sales from the EV portfolio by 2028. To support the widespread adoption of electric vehicles, MG Motor India will strengthen local manufacturing of EV components and establish a battery assembly unit in Gujarat.
Emphasising its commitment and contribution to India's mission to become a major manufacturing hub, MG Motor India will invest in advanced clean technologies, including hydrogen fuel cells and cell manufacturing, as well as bolster local manufacturing of EV parts through JVs or third-party manufacturing.
Rajeev Chaba, the CEO Emeritus of MG Motor India, further underscored the India roadmap and said, "MG India’s unwavering dedication to India is deeply ingrained in our ethos. As we pave the way for our next phase of sustainable growth, we have outlined a clear roadmap and vision for 2028. Our growth strategy is centred around strengthening localisation, aligning more closely with the government’s 'Make in India' initiative while innovatively augmenting our promise consistently, and diligently meeting the evolving needs of the market."
Chaba further emphasised the company's commitment to making a positive impact on society, saying, "At MG Motor India, we are resolute in our commitment to fostering meaningful change. We are dedicated to investing in our talented workforce and nurturing the young talent of India through initiatives like the MG Nurture programme. Under this, we envision collaborating with 50 institutes to train 1,00,000 students on the latest technologies such as EV, connected cars and ADAS systems.”
In addition, Chaba highlighted the company's focus on promoting gender diversity, stating, "We recognise the immense value of diversity. We have achieved a 37% gender diversity within our workforce, and we are aiming for a 50% diversity across various roles within our organisation."
The company aims to develop 1,00,000 students under its MG Nurture programme who shall be trained in EV, ADAS, and Connected Car technologies. The trained and skilled talent will be future-ready in order to cater to the increased demands of manufacturing next-generation cars.
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