Bandidos Group, South India's leading retailer of mid-range and premium motorcycle accessories, has launched its own manufacturing unit with first-of-its-kind technologies in India's motorcycle accessories industry. The group, led by national racing champions and riders, ventured into manufacturing premium-quality motorcycle accessories with a mission to enhance riders' safety and easy customization. Metalverse aims to revolutionize the industry by providing riders with unique designs and custom-made, DIY accessories that they can install themselves.
Metalverse has set up a state-of-the-art facility in Coimbatore with modern technology and equipment. "Our facility is the first organised manufacturing unit in this segment in India with everything from research and development to design and production under a single umbrella. We are the first to introduce modern 3D scanning technology in motorcycle accessories manufacturing. Our focus on unique designs, DIY installation, strategic analytics, and rider engagement will set us apart from others and make Metalverse the go-to brand for motorcycle enthusiasts," said Murshid Basheer, Founder of Metalverse.
Currently, Bandidos, the parent company, has a presence in niche markets across 40 countries. Metalverse plans to manufacture accessories for Indian and international markets with a focus on markets that prioritize safety and premium quality products. Metalverse is the first motorcycle accessories manufacturer in the country with a dedicated Research and Development team and committed rider community for testing products in all terrains.
The founders believe that their experience in the motorcycle racing industry and their passion for premium quality products will set them apart from their competitors. One of the key features that sets Metalverse apart is its commitment to developing unique designs for each bike model that allows riders to install the accessories themselves. This not only saves riders money but also empowers them to customize their bikes according to their preferences.
Another key strategy that Metalverse will employ is categorising its products based on strategic analytics to enhance the brand's approachability. By analyzing relevant data, Metalverse aims to develop a categorization system that enables riders to quickly and easily find the accessories that are best suited for their bikes.
Metalverse is committed to connecting with end-users and promoting interaction between riders and the brand. By engaging with riders, Metalverse aims to better understand their needs and preferences, which will help the company develop new and innovative products. "We want to empower riders by giving them the tools they need to customize their bikes in a way that reflects their personality," said Mahesh V M, the co-founder, and National Supercross champion.
In 2014, Bandidos was founded by a group of five enthusiastic riders who shared a diverse range of motorcycling experience, including professional racing, stunt shows, adventure riding, touring, and training. From its humble beginning as a brick-and-mortar store in Thrissur, Kerala, BandidosPitstop has since grown to become one of India's most reputable offline and online retailers of mid-range and premium motorcycle accessories.
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