has embraced the EV revolution and this has driven Tata Motors, India’s leading
automotive brand to a key milestone – the rollout of 50,000th EV in
the country. The company rolled-out its 50000th EV, from its Pune
policy environment, positive word of mouth from existing customers, practical
product options, better ride and handling and attractive cost of ownership have
helped the company achieve this feat ahead of its target.
on this achievement, Shailesh Chandra, Managing Director, Tata Motors Passenger
Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “As the pioneers
of EVs in the country, the onus of ensuring successful adoption was on us. With
well calibrated product mix, strong consumer facing initiatives, we have been
able to address barriers to EV adoption. We created an entire EV ecosystem with
Tata Group companies to provide simple, cost effective solutions for our
50,000th EVs in India is a strong testament to how our portfolio is resonating
with people across the country. EVs are offering a practical solution to
problems of rising fuel price and worsening pollution. Customers are now ready
to welcome EVs and we are thrilled to witness the transition from early
adopters to now EVs becoming a mainstream choice for Indian customers.”
democratise electric mobility in India Tata Motors is ensuring that there is an
EV option for everyone. From the most popular SUV brand in India, the Nexon EV
to the newest addition– Tata Tiago.ev, India’s first electric hatchback, the company’s
deep understanding of EV customers has resulted in an exciting product mix with
the most relevant features. To address customer needs, the company has not only
introduced features like Multi Mode Regen and Multi Drive Mode, but also
educated customers about the best way to drive their EVs for optimal range. All
products are powered by the high voltage Ziptron architecture, which is driven
and proven for over 450 million kms across diverse and challenging Indian
terrains, providing an unmatched, uncompromising EV experience.
new products are developed to cater to evolving customer needs, Tata Motors
also offered software updates to existing EV customers so they can enjoy a
renewed driving and ownership experience. Furthermore, with an aim to make EVs
easily accessible, Tata Motors has entered 80 new cities, expanding its network
to more than 165 cities, helping consumers embrace EVs as their mode of
forward, Tata Motors is focusing on a three-phased architecture approach for
EVs and plans to launch 10 EVs in 5 years.
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