Cars India Ltd. (HCIL), leading manufacturer of premium cars in India,
announced that its popular family sedan Honda Amaze has cumulatively sold 5
lakh units since its first introduction in 2013. The car, presently in its
second generation version, holds a strong position in India’s entry sedan
segment and enjoys a preferred brand status among personal buyers.
is at present the largest selling model for HCIL accounting for more than 40%
of company sales. Being an India centric product, the Made in India Amaze from
Honda’s Tapukara plant in Rajasthan is sold in both domestic and export markets
in different countries.
Tsumura, President & CEO, Honda Cars India Ltd said, “It’s a proud moment
for us to achieve5 lakh sales milestone for Honda Amaze. We would like to thank
our customers for the love and acceptance they have shown for the brand and to
our partners for their continuous support. Honda Amaze is our strategic entry
model in India and key pillar of our business. Its popularity and acceptance in
both big and small cities is a testament that the premium sedan not only
matches the customer needs, but also exceeds their expectations.”
further added, “It’s our endeavor to offer latest technology, class-defining
products with outstanding comfort, safety and peace of mind. The success of
Amaze is reflection of our commitment to the market and our customers.”
Honda Amaze is a contemporary sedan with striking bold design, elegant and
roomy interiors, exceptional driving performance, cutting-edge features and
safety technologies. Available in both Manual Transmission and CVT in Petrol
with 1.2L i-VTEC engine and also Diesel with 1.5L i-DTEC engine, the Honda
Amaze adopts the best of Honda's powertrains to achieve a perfect balance of performance
and fuel economy.
Honda Amaze has created a strong presence and acceptance across markets. The
model’s current sales contribution from Tier 1 markets is almost 40% while Tier
2 & 3 combined contribution is around 60%. Currently, almost 40%of its
customers are first time buyers as Amaze is a great choice as a first car
offering status of a premium sedan and great peace of mind with Honda’s famed
durability, quality, reliability, low cost of maintenance and 3 years Unlimited
the growing popularity of automatic transmission models among customers, the
share of automatics in Amaze has also progressively increased from 9% at the
time of initial introduction in 2013 to currently more than 30%. In line with the strong market shift towards
petrol during the last few years, the petrol variants of the Honda Amaze also
dominate the overall Amaze sales across the country.
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