this achievement, Manu Saale, Managing Director and CEO, MBRDI, said, “We are
honoured to receive the Great Place to Innovate award by Zinnov this year.
MBRDI is committed to combining experience, and comprehensive digital
capabilities, with technology at the core to cater to our global product
portfolio. We remain passionately committed to our vision of fostering a
culture of innovation that will serve as an inspiration to shape the future of
the last 25 years, MBRDI has been instrumental in developing prolific
technologies such as connected, autonomous, and electric cars. The organisation
has been working on various concepts through its innovation platform, focusing
on green technologies, and developing safe and superior vehicles. With the ambition
to lead in electric, software and sustainability, MBRDI envisions bringing
India’s efforts closer to the Mercedes-Benz group with respect to engineering
and R&D. The India team also collaborates with the global innovation
ecosystem, including startups and ventures, academia and industry, and other
relevant partners, through various initiatives that moderate in-depth and
curated collaboration with startups in India.
every Mercedes-Benz car has a bit of India, with some aspects of the product
touched, modified, developed, and supported by India through its engineering
design services capability. The company is playing a significant role in the
development of MB.OS (Mercedes-Benz Operating System). The 'Hey Mercedes'
feature in the MBUX (Mercedes-Benz User Experience), demonstrated in the
Mercedes-Benz GLC, was also developed by the engineers at MBRDI. For the latest
Mercedes-Benz C Class, the India team has played a pivotal role in bringing
paradigm change to digitalisation, including body electronics, drive train,
advanced driver-assistance system (ADAS), and interactive areas such as
infotainment and connected services.