Tyres has appointed automotive industry veteran Vikram Garga as Group Head,
Marketing for the Asia Pacific, Middle East & Africa (APMEA) region. Vikram
Garga would be spearheading the regional marketing team and would be
responsible for marketing and product strategy for all product categories,
dealer programmes, brand positioning and monitoring performance in conjunction
on his appointment Satish Sharma, President, Asia Pacific, Middle East and
Africa (APMEA), Apollo Tyres Ltd said, “Vikram joins us in a senior leadership
role for the region, and given his strong track record of providing strategic
and operational leadership in FMCG and Automotive Industry, he would be a key
asset for us going forward.”
joins Apollo Tyres from Mahindra and Mahindra Ltd (Automotive and Farm
Equipment Business), where he was the Vice President and Head of Strategy,
Insights and Analytics, and Innovation. Prior to that he was the Head of
Marketing for Passenger Vehicles and Pick-Ups; he re-launched the iconic brand,
Thar in 2020, led digital marketing transformation, as well as the new Mahindra
SUV strategy. He has spent a large part of his career with Castrol, where he
has held roles such as VP, Sales for Industrial and Heavy Duty and Global Brand
Director for the Commercial Vehicle category, amongst other country and global
comes with a rich experience in developing and executing Sales and Marketing
Strategy and delivering profitable growth across multiple consumer focused
categories. He has led innovation in category creating, developed products,
integrated marketing communications and activation programmes including
go-to-market strategy at a global level. He has extensive experience in
building global and local brands across their life stages.
comes with experience of working in multi-culture, multi-competitive
environments across Australia, South-east Asia, China, Europe and American
markets, managing global brands and implementing category strategy across B2C
and B2B segments. Vikram Garga will be based out of Apollo Tyres’ corporate
headquarters in Gurugram, India and report to Satish Sharma, President, Asia
Pacific, Middle East & Africa (APMEA).
his appointment, Vikram Garga, Group Head, Marketing, APMEA, Apollo Tyres Ltd
noted, “I have witnessed the company’s impressive journey from close quarters
in the past few years. I am looking forward to driving and innovating the
marketing strategy for best business results, and creating greater value for
our customers and business partners across India and new growth markets of
Asia, Middle East and Africa.”
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