Enfield has announced the appointment of Yadvinder Singh Guleria as the Chief
(CCO). Yadvinder will be responsible for leading Royal Enfield’s business
growth globally - across India
and all international markets - and spearheading sales, marketing and
his position, Yadvinder will report to B. Govindarajan, Chief Executive
Officer, Royal Enfield, and will be
part of the company’s management team contributing to the strategic direction
of the company and its
on Yadvinder’s appointment as CCO, B Govindarajan, CEO - Royal Enfield noted,
“We are very happy
to bring Yadvinder on board to lead the global sales and commercial operations
for the brand. He comes
with extensive experience in the premium two-wheeler industry and has proven
expertise in leading
and driving business growth. At Royal Enfield, we are turning a new chapter in
our global growth story.
Our international markets have been performing extremely well, and we have
invested greatly in growing
our market and retail infrastructure and in people across key markets.
Yadvinder’s experience will
be valuable in channeling this team’s enthusiasm, and shaping future business
growth for us. I am confident
that under his leadership, Royal Enfield will build stronger and deeper inroads
into markets around
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