Lamborghini has added a new record to its list with its super SUV Urus, as the
best-selling model in the shortest time ever. Since its market debut in 2018,
around 20,000 units have been produced, setting sales records year on year. The
twenty-thousandth Urus, in Viola Mithras with black calipers and panoramic
roof, comes off the production line, destined for a customer in Azerbaijan.
Urus has been the catalyst for doubling company volumes and the size of the
Sant’Agata Bolognese factory. It has won numerous awards and accolades and it
has been the “Unlock any Road” protagonist in events worldwide, from the
highest roads to the most extreme off-road environments. It is estimated that
Urus owned around the world have covered more than 360 million kilometers in
the first moment we presented the Urus concept at Beijing motor show in 2012,
to its market debut in 2018 and each year since, the Urus has proved its
instant and continued appeal as a true Lamborghini, born from our super sports
heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelman,
Automobili Lamborghini Chairman and CEO, adding that “The Urus is a perfect
complement to our super sports model ranges, providing a luxurious and
high-performance daily drive for those who identify with our authentic Italian
its launch in December 2017, the Urus was presented to customers in a spring
2018 world tour, covering 114 cities in just four months, with more than 70% of
initial orders collected from newcomers to the brand.
to its six driving modes for Strada, Sport and Corsa as well as off-road, sand
and snow, the Urus’ reputation for “Unlock any Road” has seen the Super SUV set
a new high-speed record for ice-driving on Russia’s Lake Baikal and scale the
world’s highest driveable road: India’s Umling La pass at 19,300ft.
most popular exterior Ad Personam colours on Urus are Grigio Telesto, Blu
Cepheus and Viola Pasifae. The appeal of the Graphite and Pearl capsules also
attracted Lamborghini customers to the colors Nero Noctis Matt (Graphite) and
Arancio Borealis (Pearl).
five Ad Personam exterior colors have emerged as favorites, demonstrating the
diverse personalities and identity of Urus and their owners.
Lamborghini’s headquarters in Sant’Agata Bolognese has grown exponentially with
the arrival of Urus: the factory doubled from 80,000 to 160,000 square meters
and established Lamborghini Manufacturing 4.0: an innovative approach to
production technologies to support assembly-line workers. More than 500 permanent
new staff have been hired from 2015 to 2018 to sustain the Urus project. In
2019 the Urus paintshop was inaugurated and since 2020 the Urus supply chain
became more sustainable through replacing the Urus bodies’ transportation by
truck with train, and the cut of CO2 emissions by 85%.
Lamborghini Urus sports a 4.0 liter twin-turbo V8 engine, delivering 650 HP at
6000 rpm (max. 6800 rpm), and torque of 850 Nm at 2250 rpm. With 162.7
HP/liter, it boasts one of the highest specific power ratings in its class, as
well as the best weight-to-power ratio of 3.38 kg/HP, Combining four-wheel
drive and four-wheel steering, the Urus achieves acceleration of 0-100 km in
3.6 seconds (0-200 km/h in 12.8 seconds) and a maximum speed of 305 km/h.
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