In fields inadvertently dominated
by men, including the automotive industry, it has been argued that the sheer
nature of science involved has kept women on the sidelines for ages.
Traditionally, some offered theories for this occurrence were that men are overtly
curious about their automobiles which made them the perfect candidates to lead
the industry. Although, with changing times the contribution of women in the success of the automotive industry has broken
down some unfounded and even hazardous stereotypes.
In the age of cutting-edge
technology taking progressive steps towards the inclusion of women from various
socio-economic and ethnic backgrounds becomes very crucial. The women workforce
in the industry needs a fair representation in terms of their skills to reach
their full potential. A complex combination of past events has always led women
to either join the sales or the marketing squad.
However, today women can be seen
flourishing in leadership roles, which are making a major difference and in
hindsight demonstrating the wide range of opportunities available. These
working-class women are also successfully creating a gender balance while
serving as role models for the younger generation of girls passionate about the
Focus On Skill Development
There was once a widespread idea that only men were
capable of doing difficult tasks in the heavy machinery department. This needs
to change. Women professionals in the motor industry are not only thriving in
leadership roles but also successfully handling manual activities such as wheel
changing, balancing, and operating machines to maintain a vehicle. Companies
are looking at increasing the number of women in core productive roles in
Also, women who work across the
shop floor, from the paint shop to the final assembly line, are able to perform
a variety of roles based on their knowledge, skills, and experience. However,
it really is difficult to obtain skill training and certification through
formal channels in India due to a lack of sufficient training options.
The Pradhan Mantri Kaushal Vikas
Yojana (PMKVY) is the Ministry of Skill Development and Entrepreneurship's
(MSDE) flagship scheme. The goal of this skill certification scheme is to allow
a large number of Indian youth, male and female, to participate in
industry-relevant skill training that would help them secure a better
Female professionals should be
encouraged to work shoulder to shoulder with their male counterparts from an
early age. Previously, the lack of access to the internet may have impacted who
enters the tech industry. Today, with the advent of modern technology anyone
with an interest in the field can enroll in automobile courses and make the
necessary changes early on in their lives.
For women, specifically, formal
as well as informal mentorship and sponsorship programmes are the most
effective strategies a firm can use to assist, attract, and retain women in the
sector. Women often have to be encouraged to pursue their career ambitions
early on and what best way to do it than educating them about the core benefits
and advancements of the field. As a result, automotive industry leaders should
have a deeper grasp of what makes the industry so appealing to women and look
for ways to harness specific concepts that could assist women to join the
Addressing the Critical Factors
There are no doubts about some underlying factors that have aided the automotive industry to be essentially known as a male-dominated industry. Women should not feel like there are different standards of performance set for them as compared to men. And, therefore, automotive giants should strive toward making the workplace culture welcoming to all, regardless of gender. Despite these roadblocks, women professionals with their intuitive capacities and abilities have always been welcomed and continue to have an increasing demand in the industry.
From an early age, girls are conditioned to make negative assumptions about what they can and cannot do. Societal expectations and perceptions of what fields are “female” versus “male” can also harshly impact for resulting in certain fields to be "dominated by men". However, in recent times women-led businesses have provided momentum to the economy. India has 432 million working-age women and 13.5 –15.7 million women-owned businesses that provide direct employment to 22–27 million people.Some automakers have been able to hire 33% of women employees and are working steadily to improve this ratio.
Making Good Use of Technology At Hand
Automotive companies are taking
advantage of the rising opportunities for innovation, and transformation
brought about by digital technologies like artificial intelligence (AI),
augmented reality (AR), and the Internet of Things (IoT). Along with the move
toward electric, automated driving, and connected cars as well as shifting
consumer preferences. However, auto businesses should acquire skilled experts
with deep, diverse skills and expertise from the broadest talent pool possible
to build a competitive advantage in this increasingly complicated environment.
Vision for the Future
The automotive industry is making
diversification a priority. A balanced number of men and women would demand a
spur in innovation with a wide range of experiences and perspectives. With the
surge in petrol and diesel prices all across the country, joining forces would
only bring in opportunities and potential change. Plans are already in place to
recruit and employ talented and skillful women to bridge the gender gap. With
the steady shift of the automotive industry toward automated driver assistance
technology, electric vehicles, and connected cars, women's options are
expanding daily. By offering alternative viewpoints and problem-solving
methodologies, gender diversity on boards will help promote the diversity of
(This is a contributory article from Arindam Lahiri, CE0, Automotive
Skills Development Council - India)
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