car brand Mercedes-Benz continued its firm leadership position in the country’s
luxury car segment for a record seventh year in a row. In a pandemic hit 2021
calendar year, Mercedes-Benz India delivered 11,242 units, registering a strong
42.5% Y-o-Y sales growth, underlining a significant volume recovery from 2020.
It may be recalled
that BMW India registered sales of 8,236 units and MINI India of 640 units for
2021. BMW India achieved over 35% growth as compared to 2020 - the highest
in a decade. BMW India saw significant contribution of over 40% coming from the
locally produced Sports Activity Vehicle (SAV) range including the BMW X1, the
BMW X3 and the BMW X5.
The new models such as the BMW M 340i xDrive, BMW X7 and
BMW 3 Series Gran Limousine which were in excessive demand were either
completely sold out or had long waiting period of several months. Exclusive
editions launched especially for Indian customers in the festive season also
received a tremendous response. The BMW 3 Series and the BMW 5 Series continued
their traditional role as strong contributors in sedan segment.
the German luxury manufacturer, had announced a 101% growth for 2021 compared
to the previous year and witnessed a sales figure of 3,293 retail units. The
uptick was propelled by the five electric cars – the Audi e-tron 50, Audi
e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT, Audi RS e-tron GT and the
petrol powered Q-range along with A-sedans. The Audi A4, Audi A6, Audi Q2, Audi
Q5 and Audi Q8 remain volume sellers for the brand. The RS and S performance
cars continued strong demand and a good order bank for 2022. Audi India
registered highest ever growth since 2008.
Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are
excited with our performance that entailed sales recovery and increased our
market share, in a year that was largely unprecedented and posed multiple
challenges to the industry. 2022 will be another milestone year as we aim to
lead the luxury EV segment by expanding our EV portfolio with the debut of the
first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS,
designed to exceed all customer expectations, has already created a global
benchmark as an all-electric futuristic luxury EV. After pioneering the
localization of performance vehicles in India with the AMGs, we have decided to
start the local production of the EQS, a step in the right direction for us
towards mainstreaming luxury EVs. We are confident the start of local
production of the EQS will be pivotal in driving the penetration of luxury EVs
in the market, and reiterates our ambition to lead the luxury EV segment in the
volumes remained constricted by substantial challenges in the supply side
triggered by the pandemic in Q2, while the semi-conductor shortage largely
affected the entire Q4 deliveries. Mercedes-Benz also unveiled its 2022 motto
of ‘YOU First’. While ‘YOU’ underlines Mercedes-Benz India’s commitment to all
its stakeholders comprising Customers, Franchise Partners, Employees and the
Community at large; ‘First’ places them foremost in priority.
key sales highlights:
Highest selling Mercedes-Benz model: Long wheelbase E-Class
Highest selling SUV: GLC
Highest growing segment: AMG and Dream cars with a growth of 101%
Total order bank of 2021: 3000+ units
Models waitlisted: GLA, GLC, GLE, GLS, A-Class, E-Class and S-Class
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