Lamborghini ended 2021 with a remarkable all-time record: 8,405 cars were
delivered worldwide, making it the company’s best year ever on that front.
Sales were up by 13% on 2020 due to a targeted and monitored growth strategy.
Winkelmann, Chairman and CEO of Automobili Lamborghini, commented: “This record
has provided confirmation of four factors for us: the solidity of our strategic
plan, our brand’s outstanding international reputation, the competence and
passion of our people and the exceptional professionalism and dynamism shown by
our 173 dealers in 52 markets, who have continued to invest alongside us at a
challenging, uncertain time.”
was double-digit growth in all three of the macro-regions where Lamborghini is
established: America (+14%), Asia Pacific (+14%) and EMEA (Europe,Middle East
and Africa, +12%). The company maintains a fairly balanced split between them
in global volumes, which stand at 35%, 27% and 39% respectively.
terms of individual markets, the USA held on to top spot (2,472 units, +11%),
while China leaped into second place (935, +55%). They were followed by Germany
(706, +16%) and the United Kingdom (564, +9%). There was also an increase in
the figures for Lamborghini’s home market of Italy, where 359 cars were delivered
in total (+3%).
terms of models, there was ongoing success for the Urus Super SUV with 5,021
units delivered. It was followed by the V10-powered Huracán, which saw a strong
increase in sales up to 2,586 thanks to the strong impetus provided by the
Huracán STO. In addition, there were 798 Aventadors (V12 model) delivered all
over the world.
sales outlook continues positively into the new year, thanks to a substantial
order portfolio that already covers almost the entire production planned in 2022.
Lamborghini plans to unveil four new products over the next 12 months.
2021 three new products were launched: the Huracán STO - Super Trofeo
Omologata, a road-legal model that was inspired by the Huracán Super Trofeo EVO
and GT3 EVO racing cars;, the Aventador Ultimae, final series of the Aventador
model; and the Countach LPI 800-4, an unorthodox icon featuring ground-breaking
design and technology that celebrates the 50th anniversary of the Countach.
addition to these models, in 2021 Lamborghini also presented its future
electrification strategy. “Direzione Cor Tauri” (“Toward Cor Tauri”) is the
name of the path that will lead the company through the decarbonization of its
future models and the Sant’Agata Bolognese site, in accordance with the holistic
approach of its environmental sustainability strategy.
Throughout the product electrification
process, there will be a constant focus on identifying technologies and
solutions that can guarantee top performance and driving dynamics. More than
€1.5 billion will be spent over the course of four years, in an epoch-defining
investment that will see Lamborghini launch its first hybrid production model
in 2023 and electrify its entire range by the end of 2024, with the aim of
cutting CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully
electric model is due to be added to the range in the second half of the decade.
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