Yamaha Motor (IYM) Pvt Ltd. has announced that Eishin Chihana has taken charge
of the Group’s India operations as its new Chairman. Eishin Chihana has been
associated with Yamaha Motor Company and its group companies across the globe
holds strong expertise across different verticals like Sales, Marketing and
Business Management, with a major focus on motorcycle business operations in
European, North American, African, Middle Eastern and ASEAN markets. His
experience also includes managing overseas sales of a wide variety of Yamaha
Motor’s product ranges, not only motorcycles but also ATVs, marine engines,
personal watercrafts and generators.
Chihana, Chairman, Yamaha Motor India Group of Companies said, “I am very
excited to lead Yamaha Motor in the world’s largest two-wheeler market. India
is a diverse country with a huge customer base and immense potential. Also,
with the majority of its population comprising of the youth, it gives us the
opportunity to penetrate the market by meeting their evolving expectations
through Yamaha’s leading technological advancements and engineering prowess. We
will strongly continue to create new landmark achievements by introducing
Yamaha’s globally renowned product range under ‘The Call of the Blue’ brand
strategy, to further strengthen our position in the Indian market.”
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