Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, announced
that the 2nd generation model of its popular family sedan Honda Amaze has
crossed milestone of 200,000 deliveries in India since its launch in May 2018.
Honda Amaze is one of Honda’s most successful models in India and has been well
accepted by more than 4.6 lakh customers cumulatively since its first
introduction in April 2013.
Nakanishi, President & CEO, Honda Cars India Ltd said, “Honda Amaze is an
important product for us and enjoys a strong market position in its segment.
Amaze was specifically developed keeping Indian consumers in mind and the love
and support it continues to receive from customers speaks volume for its wide
acceptance. It drives volumes for our business and ranks among the country’s
best-selling sedans. The delivery of 200,000th unit of 2nd Generation Amaze is
a proud moment for Honda Cars India family and reaffirms our commitment to keep
introducing more such class-defining products.”
He further added, “We believe Amaze is a great
choice for customers who expect enhanced status, comfort and peace of mind from
their first car.”
Honda Amaze is powered by Honda’s well acclaimed 1.2L i-VTEC petrol engine and
1.5L i-DTEC diesel engine, available in Manual and CVT versions for both fuel
options. Consistent focus and strong cooperation with its valuable suppliers
based in India have helped HCIL to achieve more than 95% localisation for the
Amaze has gained strong presence and popularity in Tier 2 and 3 markets with
68% of model sales coming from these cities. The CVT variants contribute more
than 20% share of Amaze sales and reflects the growing popularity of automatic
transmission models among customers.
to its role of being the entry model in Honda’s line-up, about 40% of its
customers are first time buyers as Amaze is a great choice as first car
offering status of a much bigger sedan and great peace of mind with Honda’s
famed durability, quality, reliability and low cost of maintenance.