Energy, India’s leading EV scooter brand, commissioned its second manufacturing
facility in Hosur to cater to the growing demand of its electric scooters - the
450X and 450 Plus. The company plans to manufacture 400,000 units per annum, a
significant jump from its current capacity of 120,000 units. Ather Energy had
set up its first manufacturing facility at Hosur earlier this year.
October, Ather Energy registered its best-ever monthly sales numbers,
registering 12-fold growth over last year and achieving revenue run rate of
$100 million, making it the largest EV maker by value in this segment.
Mehta, Co-Founder & CEO, Ather Energy said, “The EV demand has been
shooting up across the country, and customers are coming in expecting electric
scooters to wow them. This customer expectation is why our 450 series of
electric scooters - the 450X and 450 Plus is seeing massive demand as it is the
best electric scooter in the country today. Our experience centres are scaling
up rapidly, and our retail footprint is set to grow by six times in the coming
quarters. So, within just ten months of opening our current facility, we find
ourselves already operating at full capacity. We are commissioning the second
plant to be ready for 2022. With this capacity expansion, Ather is well on its
way to becoming the country's largest EV producer by next year.”
Energy continues to gain strength in the two-wheeler EV space. Ather Energy has
been registering 20% month-on-month sales growth since November 2020,
highlighting the strong demand for its electric scooters. Ather has recorded a
3X increase in walk-ins, web inquiries and Test rides from April-October 2021
and a 4X growth in vehicle booking in the period. The company has also
witnessed a tremendous increase in consumer interest for its latest scooter,
the 450X, the most awarded EV scooter in India by leading automotive
company started its operations at the Hosur manufacturing facility earlier this
year, catering to demand from across the country. It enables 90% of the
manufacturing of Ather Energy’s 450X and 450 Plus to be localised, including
the battery pack, which is made in-house by Ather Energy. The company has
committed to invest Rs 650 crore in the next five years to enhance operational
efficiency and production capacity to meet the exponential surge in demand.
from the EV manufacturing, the facility will also focus on lithium-ion battery
manufacturing, which is a key focus area for Ather Energy. Ather Energy is the
only EV OEM in India to make its battery packs and has filed 13 patents on the
design and manufacturing of the li-ion batteries.
Energy plans to strengthen its retail operations by expanding to new markets.
The company plans to expand to around 150 Experience Centers in 100 cities by
March 2023. It has also invested heavily in the charging infrastructure to provide
a holistic experience to the rider community.
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