Enfield announced commencement of operations of its exclusive local assembly
unit and CKD facility in Thailand, one of the world’s largest automobile
manufacturing hubs. Set up in partnership with GPX, this announcement is a
significant boost to the company’s business in South-East Asia, and further
reiterates Royal Enfield’s commitment to the Asia Pacific Region.
this, the company now has three local CKD (Completely Knocked Down) units - in
Argentina, and Colombia in Latin America, and in Thailand - in addition to the
three state-of-the-art manufacturing facilities in Chennai, India.
local assembly unit in Thailand will be based at Gateway City Industrial
Estate, Moo 7 Huasamrong, Plaengyao Chachoengsao. In addition to catering to
consumers in Thailand, this assembly unit will act as a distribution hub for
all other countries in South-East Asia, including Indonesia, Vietnam, etc.,
thereby offering significant advantage and growth opportunities for Royal
Enfield. To begin with, the facility will start local assembly of the
Himalayan, Interceptor 650 and Continental GT 650 models, starting this month.
Govindarajan, Executive Director, Royal Enfield, said, “Royal Enfield has been
working extensively to grow and expand the middleweight motorcycling segment
globally. With a strategic view to grow the business and cater to increasing
demand we have been pursuing our plans to set up local assembly units in
priority markets beginning with Argentina in 2020 and then Colombia earlier
this year. Continuing this journey and marking a first for us in the Asia
Pacific region, we are very happy to announce the commencement of operations at
the CKD assembly plant in Thailand. A testament to our commitment to the region
and the market potential, and to our growing community of riding enthusiasts,
this facility will enable us to efficiently cater to the growing demand in the
Asia-pacific region, and also become the hub for the rest of Southeast Asian
has been a critical market for Royal Enfield since the brand’s market foray in
2015. Having made significant strides in the country and the APAC region, Royal
Enfield is now amongst the top five players in the premium, mid-size motorcycle
segment in markets such as Thailand, Australia, New Zealand and Korea. With a
burgeoning consumer base in Asia Pacific, and a significant retail network in
the region, the new local assembly unit will be a critical boost for business
growth in Southeast Asia.
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