Mobis India Limited, a player
in manufacturing high-quality automotive parts and accessories for Hyundai
Motors in India, is offering a huge bouquet of discounts up to 15 per cent on
Hyundai genuine accessories app. All these offers are accessible under Hyundai
Mobility Membership (HMM) App. Motown India speaks to Woosuk Leem, Managing
Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its
Question 1) Through the Hyundai
Mobility Membership (HMM) App, discounts are offered on various Hyundai car
accessories, but not genuine spare parts. Is that correct?
Answer 1) With an initiative by Hyundai to provide
convenience to all proud Hyundai car owners at a tap of fingertip and at the
ease of their home, the launch of Hyundai Mobility Membership App is a
carefully curated bouquet of unique offers for your Hyundai Car and everyday
needs for mobility, core and lifestyle.To cater the needs of Hyundai car
owners, Mobis launched exclusive discounts and packages through HMM app
providing convenience, safety and genuine products at an affordable cost.
Further, we are exploring
different means to provide exclusive range of Hyundai Genuine Parts soon. A
customer can visit our official website ((https://hyundaimobisin.com/) to enquire about the choice of fast moving parts.
Question 2) Coming to genuine
accessories, there are some accessories like carpet mats, steering wheel
covers, boot mats, car air purifiers, perfumes, etc that one can fix/ install
easily. But some parts like seat covers, ORVM garnishes, door side moulding,
window beading, etc that needs the service of a mechanic. Can one walk in with
these parts to any Hyundai service centre and get them fixed?
Answer 2) Yes, the Hyundai genuine accessories can
easily be fitted at the Hyundai service centres and the dealerships anywhere in
Question 3) Among the large family of
Hyundai car owners, are customers warming up to this app? Is there an
increasing use of this app to buy accessories?
Answer 3) Yes, we have got a humongous response on the
Hyundai Genuine Accessory activation and redemption in India through HMM app.
The most search offers on HMM app are for Mobis Accessories only where we are
offering various exclusive discounts on the range of Accessories like 5% on
common accessories, up to 15% off under innovative basket offer scheme.
Customers can avail the
benefits on Accessories by showing their HMM ID on the dealership anywhere in
Question 4) Now that people are mostly
confined to their homes because of covid, do you see more and more people
ordering products through this app in the coming time because of safety
Answer 4) To make it accessible for the customers, we
have the huge range of Parts & Accessories available on Mobis website and
along with that we have Hyundai Genuine Accessories App available on both
Android and IOS with the discount calculator to understand the benefits
provided by Mobis.
The customers can connect with
their nearest dealership to book their visit and avail benefits on Hyundai
Question 5) Since you are present in
four major cities in India through this app, are there any plans to spread your
base to other parts of the country?
Answer 5) We have a large network of 500 + Hyundai dealerships,
40 + distributors and a wide network of authorised service centres that makes
the Hyundai Genuine Parts and Accessories available at every nook and corner. This
year, we have also invested in the expansion of our Chennai Parts Distribution
Centre with overall area coverage of 60,169 sq. mt. to increase our
Question 6) Overall, what has been the
extent of business for Hyundai Mobis in India? Can you share some figures? Are there
many people purchasing genuine products and accessories for their vehicles from
Answer 6) With
the increasing awareness campaigns by Mobis, digital presence on social media,
available catalogue through website and Mobile app, we receive 3000+ enquiries
on monthly basis via our digital platforms which shows consumers interest
towards buying genuine spare parts and accessories. Also, through this
Anti-counterfeit day campaign, our main intent to raise awareness on choosing
Hyundai Genuine Parts and Accessories for a better performance of your car.
We are also planning to launch a new range of
accessories under the segment of mobility, safety, convenience to meet the
needs of the customers at affordable price.
Supported by German brand Hella’s product portfolio, Steelbird International, India’s leading automotive components company, will soon be launching Steelbird horns and spark plugs
Leading tyre manufacturer, Apollo Tyres has introduced specific tyres for electric vehicles (EVs) for both, passenger vehicles and two-wheelers. Apollo Amperion range of tyres for the PV segment, wher...
From today until October 6, 2022, a unique Lamborghini Sián made from more than 400,000 Lego Technic pieces will be on display at Museo Automobili Lamborghini in Sant’Agata Bolognese. An established p...