Q1. Can you elaborate upon VECV’s Light & Medium
Duty (LMD) business in India?
A1. Eicher launched its
first LMD vehicle in year 1984 with the launch of canter series. Since then, the
company has witnessed progressive dominance in the segment with products
delivering superior performance in market. Our JV with Volvo Group also helped
in providing an edge to Indian customers on technology while our robust network
is spread across India to cater to the customer needs.
Eicher commands about 31% market share in Light and Medium Duty trucks. This
growth has been achieved on the back of strong and diversified product
portfolio, catering to premium, value and mass-market segment. Currently Eicher
offers the widest range of trucks in dual platforms in Pro 2000 series and Pro
3000 series and products ranging from 4.9T to 16T GVW delivering best in class payload
from 2.4T to 10.5 Tons. We have product for every application with widest range
of platforms from 10.4ft to 24ft cargo options.
In BS6 era,
we have unique advantage with superior EUTECH6 technology which results in
improving total cost of ownership for the customer by improving fuel efficiency,
thus proudly retaining the brand equity of Mileage ka Badshah amongst consumers.
We have focussed on increasing productivity, by enhancing payload, Turnaround
time, improved deck lengths, increasing service intervals and warranty
coverage, and ensuring better uptime with 100% connected trucks.
Q2. How has e-commerce pushed the sales of LMD trucks?
2 Covid has created a great
impact on customer preferences and their ways of working. Owing to the
restriction in the movement and limited physical contact, the door-to-door
delivery of goods has gained a lot of traction.
Most of the
e-commerce players have increased supply to various district pin-codes
strengthening the hub-and-spoke model, as the result the demand of LMD is
increasing q-o-q now.
coming to service these increasing consumer base on digital space and we have
also geared up to cater to the evolving needs of the e-commerce players, and
that’s why we have widened our product range not only in Diesel but in CNG.
Q3. Are e-commerce specific LMD trucks different from
regular LMD trucks?
A3. Yes, we have tailor made
solutions for e-commerce segment by providing extra space for voluminous cargo
application need. Overall, our space advantage goes up to 20% more loading
space than conventional market. We have also launched new variants dedicated
for Ecommerce like 24ft in Intermediate commercial vehicles in platforms like
Pro 2095XP, Pro 2110, Pro 2114XP, 22ft variant in Pro 2080XP and 16ft in Pro
2059XP. Besides this we have heavily focussed on bringing on extra space
variants not only in Diesel but in CNG platform as well. We have widest range of trucks on CNG as
well. Our CNG trucks in single filling can go up to 500 kms running.
significantly focused on the needs to e-commerce segment where the trucks ply
in a time bound high-speed operations that require continuous running. To cater
to these segment needs Eicher has focused on delivering enhanced productivity
through improving turnaround time by giving higher torque at wheels, superior
driving comfort which enables driver to run continuously for over 10 hours.
Also, the e-commerce
segment needs vehicles that can run for longer duration and yield a hassle-free
driving experience. VECV’s vehicles are best suited for this as we offer
features such as cruise control, comfortable car like cabin with comfy 2.0 seats.
Eicher Pro 2000
and Pro 3000 series trucks are European crash test compliant dual panel sturdy
cabin, fog lamp, DRL headlamps and comfort features like walk through cabin
with lateral sleeping provision that enable the transporters extract the best profit
and performance from Eicher LMD trucks.
the above stated features Eicher’s truck comes with a host of other features
such seven-inch touchscreen infotainment system with Android One connectivity.
This system also includes support for micro–SD Card, Bluetooth connectivity,
FM, and USB. Apart from these, the mini truck also gets steering mounted
controls for the infotainment system and a fuel coaching system that acts as a
guiding tool for drivers to improve the fuel economy of the vehicle. Other
features on the truck include DRLs, fuel coaching system, and Eicher Live
telematics system with readouts for trip meter, fuel gauge, and uptime
Q4. How has pandemic adversely affected the truck
A4. Yes, there is no
denying that the sector has witnessed a tough time due to the advent of Covid
pandemic. With respect to the emission norm, the industry was ready, but the pandemic-imposed
lockdown posed further challenges. However, now the sector is back on track
with a positive turn through consistently increasing demand. VECV is receiving
orders from different sectors such as infrastructure, e-commerce, mining, and
construction. LCV demand is being driven by the need for last mile connectivity
by the e-commerce players. There is pent up demand from the market and the sector
are now completely back on track.
Q5. How do you see the future of India’s trucking
A5. In our opinion, the
worst seems to be over for the CV sector. The industry will witness great
recovery in 2021 and sees a very good growth on account of high GDP growth
projections. We are quite positive on getting orders for all our product range
including the light, medium and heavy duty. With great push from Make in India
initiative we expect a lot of demand to come in and hoping to end the current
financial year on a positive note. We also expect increase in the demand for the
reefer van with development of COVID vaccine as it will be critical to
transport that around across the country. There is also a growth expected on account of
scrappage policy along with the incentives for scrappage.
Q6. What’s the next big innovation that we can expect
in commercial vehicles?
A6. The need for the
vigorous transition of the auto industry is further catalysed by the pandemic. VECV
has proved be to be a resilient player. We are successfully tiding through the
toughest phase of the pandemic with the help of improved digital
infrastructure. With a highly advanced integrated data management system in
place, we are undertaking various complex tasks with great efficiency such as introducing
new product, reviewing the technicalities, etc.
In line with
the Atmanirbhar Bharat vision, with the newest plant in Bhopal, VECV has
created a manufacturing hub in Madhya Pradesh, and we intend to continue to
produce for the world.
will continue working on our endeavours to offering vehicles with alternative
fuel options or electric-powered vehicles, as and when it becomes feasible in
As we move
forward, we will witness various new technologies gaining popularity such as like
touchless experiences, phygital stores, augmented walkthroughs etc.
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