Interview with KD Sahni, Joint Managing Director, Elofic Industries Ltd

On new products displayed at Auto Expo 2016

We are displaying a lot of new products which include a lot of new products we are developing for several OEMs. These include water separators, air filter assemblies, etc.

On the company’s target audience

The target is OEMs, after market as well as export customers. We have a very healthy mix of all the three in our turnover. There is no one specific segment we are looking at.

On the stand alone Components Show

We are very happy. We are getting quality customer which means we are getting business. The crowds and the glamour have gone to Greater Noida. When the shows were combined (Components and Motor Show)  there were a few important clients of ours who could not even enter because of the crowds outside. At least that kind of a nuisance value is not there. Having put in all the efforts and money, definitely we expect our clients to come here. Our view point is that the two shows need to be separate. From the crowd perspective you want crowds to come and look at your brand, but then we also want business customers to be here.