Srichakra, a leading manufacturer of 2 & 3-wheeler and off-highway tyres,
announced its foray into the Indonesian market with Eurogrip range of tyres.
first product line to be launched is “Eurogrip Bee City” – a range of
aesthetically designed two wheeler tyres completely customised to suit the
needs of Indonesian riders’ urban lifestyle and road conditions. These tyres
are suited for popular scooter and motorbike models in Indonesia and come in 5
sizes to start with.
“Our Indian and international research and
development teams have come together to develop Eurogrip Bee City range of
tyres. In the preparatory phase, we conducted detailed market research and
studies to understand various parameters ranging from tyre quality functions,
pattern preferences and customer usage. Further, the tyre prototypes developed
were put through rigorous testing in local Indonesia conditions and were
exposed to over 8 lakh kilometres of riding over 4 months each of wet and dry
seasons. The test riders rated our tyres better than competition in several
aspects that include grip, cornering, handling and maneuverability. We are
confident that these tyres will delight our Indonesian customers with an
effortless riding experience suited for different conditions,” said
Mr.Sivaramakrishnan V, Chief Technology Officer, TVS Srichakra Ltd.
Bee City tyres come with an asymmetric pattern with centre groove. The tyres
have high-flexibility polymer compounds that provide uniform traction and wear
with skid-proofing on wet roads as well as excellent wet and dry grip. The
stronger reinforced casing gives high durability and long tyre life.
are compatible with a wide range of bike models such as Yamaha Jupiter Z,
Suzuki Smash, Honda Beat and more. Bee City tyres have some of the
international Eurogrip technologies like Optimized Tread Pattern Design
Technology (OpT-PaD), Air Seal-Inner Liner Technology (A-SeT) and Roll Balanced
Unique Tyre Construction (RoBusT).
tyres will be available immediately in Jakarta, Bandung, Semarang and Surabaya
and in the second phase in seven cities that include Palembang, Medan,
Pontianak, Samarinda, Manado, Banjarmasin and Makassar. To start with,
customers can choose from a product line consisting of five tyre sizes, three
patterns and 13 products and will be offered with a 4-year warranty period.
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