& Mahindra has unveiled its new visual identity including a brand-new logo
that will differentiate its SUV portfolio. The all-new visual identity is in
tune with the company’s focus to be makers of sophisticated and authentic SUVs.
new identity will be communicated through a digital and television campaign.
Acclaimed actor Naseeruddin Shah and celebrated music composers Ehsaan-Loy have
breathed life into this campaign, by lending their powerful voice and
soul-stirring music to the brand film.
complete brand identity was designed by the Mahindra Design Team and embodies
the willingness to change to suit a new world order.
by the brand statement ‘Explore the Impossible’, the new logo reflects the
ambition and the ability to take new challenges, head on. The new visual
identity will be seen throughout the SUV product portfolio, across 1300
customer (Sales) and service touchpoints and 823 cities by 2022. The ‘Road
Ahead’ logo will be retained for the commercial vehicle products and the farm
Nakra, CEO, Automotive Division, M&M Ltd. said, “It’s not only a new logo
but a representation of the rejuvenated spirit at Mahindra. What better
platform than the new XUV700 to showcase it to the world. The visual overhaul
of our identity will be carried in a phased manner across our SUV name plates,
and across virtual and physical touch-points where our customers interact with
Bose, EVP and Chief Design Officer, M&M Ltd. said, “The idea behind visual
identity change is to express that liberating feeling, that you can go where
you want, when you want – in complete style, control and security, taking your
world with you. It brings a fresh dynamism as an exciting new era unfolds. The
2M’s within the logo symbolize an expansive and exciting future which is based
on a solid heritage.”
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