Automobile major Tata Motors has rolled out the10,000th unit of the all new Safari from its manufacturing facility in Pune. Despite all restrictions, after the 100th rollout in February 2021, the last 9,900 units of the new Safari were rolled out in less than four months on the back of strong response from the customers.
The Tata Safari boasts of a dynamic design, comfortable 3rd row seat, premium interiors and a host of safety features. The new Safari is one of the top-selling 6/7-seater high SUV with a current market share of 25.2% in its category. Furthermore, together with its stablemate (Safari + Harrier),Tata Motors currently commands a 41.2% in the High SUV segment (as of Q1 FY22).
Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said,“We are thrilled to have reached this significant milestone for the new Safari in a span of four months. …The Safari in its new avatar takes forward the brand's rich legacy by combining Tata Motors' Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover's renowned D8 platform – the gold standard among SUVs worldwide..”
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.