Tyres Ltd has unveiled its new corporate identity and vision ‘Driving Progress,
Together’ setting the path for the next five years.
As a parent company for
both the Apollo Tyres and Vredestein Tyres product brands, Apollo Tyres’ vision
is supported by the organisation’s purpose, ‘Enabling Excellence’, a belief
that excellence should be universally accessible, and the company’s role is to
connect people globally to the tyres, tools and support they need to reach
on the need for the new identity, Neeraj Kanwar, Vice Chairman & MD, Apollo
Tyres Ltd said “Our industry is going through a sea change, and with the
increasing rate of transformation in key areas of our business, it is time for
us to embrace that change. Our ambition is brought to life in our new identity.
A company which has been built on strong foundations, relies on the creativity
and energy within the organisation to forge ahead.”
current Apollo Tyres logo will continue as
identity for the product brand – retaining the strength of the brand equity
already established over many years. The exciting new identity unveiled last
year for the Vredestein Tyres brand, building on its European heritage, will
continue as well.
five key pillars to realise the company’s 5-year vision are Digitalisation,
Technology & Innovation, People, Brand and Sustainability. The new
corporate identity has been created by London-based design-led creative company
Jones Knowles Ritchie.
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