Group has announced the appointment of Pratap Bose, a former senior employee of
Tata Motors, as the Executive Vice
President and Chief Design Officer to lead its newly formed Global Design
Global Design organisation will comprise of the recently announced Mahindra
Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West
Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S). The
Global Design Organization will harness the world-class talent pool and expand
its global technology footprint.
this role, Pratap will be responsible for both M.A.D.E and M.I.D.S and will
oversee design of all key business segments such as authentic SUVs including
Born Electric Vehicle(BEV), LCV products (under<3.5 T), Last Mile Mobility
(LMM),Large CVs, Peugeot Scooters (France) and Tractors & Farm Machines.
Pratap will join on June 24, 2021 and will report to Rajesh Jejurikar,
Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd.
Pratap is alumnus of Royal College of Art,
London and National Institute of Design, India. He brings with him over 20 years
of rich global automotive design experience. His last assignment has been with
Tata Motors in UK where he spent 14 years. Earlier he had worked in Piaggio,
Italy and Daimler Chrysler, Japan.