Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and
off-highway tyres, announced its foray into the European market with its new
range of Eurogrip two-wheeler tyres customised to meet the European rider’s
first product to be launched is “Eurogrip Bee Connect” scooter tyres which will
be available in a basket of 40different sizes in the coming months. This is the
first line of tyres launched after the setting up of TVS Srichakra’s Product
Design and Development Centre in Milan, Italy.
Bee Connect range with its cutting-edge design, dynamic performance on any
surface, unique pattern and puncture resistance technology gives comprehensive
control, riding comfort and superior mileage. Referencing to the product
features, Silvio Montanari, R&D Director of the Italian Centre states,
“Eurogrip Bee Connect is the result of a meticulous research and development
process thatinvolved all elements of the tyre: construction, tread pattern,
compound and profile. Each prototype was subjected to a rigorous testing
procedure, both indoor and outdoor in European racetracks and roads, and every
tyre manufactured passes through stringent quality controls before reaching the
market. We spare no effort in ensuring the best output and we’re very pleased
with the outcome”.
are known to be very hard working, always on the move and are seen as guardians
against pollution - a good representation of scooter riders who continuously
move, connecting with people, places and activities. This is how the name “Bee
Connect” came into being”, Andrea went on to say.
Connect is the first amongst many product launches planned for the European and
International Markets, there are more in the pipeline in the current fiscal
year. A knobby product for off-road purposes and a street tyre for medium and
big displacement motorcycles, both in Radial and Cross Ply construction are
lined up for launch in the next few months.
Madhavan, EVP – Sales & Marketing said, “Our entry into the prestigious
European tyre market is a testimony to our three decades of experience and
specialization in the two-wheeler tyre category and is a step towards building
Eurogrip as a strong global brand. Our focus is to deliver quality tyres and
develop a robust business infrastructure that can help us cater to the needs of
our partners and customers in the European market. The new products introduced
in Europe will also be launched in the India replacement market as well as all
the countries where TVS Srichakra has established a distribution network.”
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