its name from Kia Motors India to Kia India, this wholly owned subsidiary
of Kia Corporation of South Korea has
announced the relaunch of its brand in India with a focus on illuminating its
transition from an automaker to a provider of advanced and eco-friendly
mobility solutions. India is the first country outside South Korea – the home
of Kia – where the brand relaunch is celebrated.
Kia India now introduces the company’s refashioned
logo and brand slogan, “Movement that inspires”. The compact SUV Seltos and the
subcompact crossover SUV Sonet, both of which are updated for the Indian market
under the newly stylized logo, will be unveiled to the market in the first week
of May, 2021. During the brand showcase, Kookhyun Shim, Managing Director &
Chief Executive Officer, Kia India unveiled the refreshed Seltos with the new
the bold transition, the company name has changed from Kia Motors India to Kia
India, dropping “Motors,” which symbolises Kia becoming an enterprise that
invests in and produces more than just vehicles to offer a long range of
sustainable mobility solutions. In the Indian context, the brand slogan
“Movement that inspires” represents Kia’s ambitious plans for leading the
future mobility revolution in the country with premium products equipped with
unique design and segment-first features, advanced digitised services
complemented by one of the largest networks by any new entrant brand in the
country. In line with the change, Kia India also intends to attain full
capacity utilization of its state-of-art manufacturing facility in Anantapur in
a move to facilitate faster production and delivery of its vehicles.
Brand Slogan – ‘Movement that inspires’
that inspires” is at the heart of Kia’s new brand purpose of inspiring
consumers through products, services, and their experiences with the brand. Kia’s
new brand slogan emphasises that movement is at the genesis of human
development. It enables people to see new places, to meet new people, and to
have new experiences. This connection is the essence of Kia’s new brand slogan,
to enable human progress by providing innovative in-car spaces, exciting new
products, and meaningful, convenient services that inspire customers and free
up time for the activities that they enjoy the most.
new logo of Kia is a symbol of the new brand slogan and values it promises to
offer customers through future products, services, and the experiences these
enable. Kia seals its brand promise by developing the new logo to resemble a
handwritten signature. The rhythmical, unbroken line of the logo conveys Kia's
commitment to bringing moments of inspiration, while its symmetry demonstrates
confidence. The rising gestures of the logo embody Kia’s rising ambitions for
the brand, and, more importantly, what it offers to the customers.
this occasion, Kookhyun Shim, Managing Director and Chief Executive Officer,
Kia India said, “This is a proud and historic moment for us as India becomes
the first country to transition to the new brand identity after our
headquarters in South Korea. Our decision to increase the production capacity stems
from our deep customer understanding where a faster delivery of our products
can enhance their buying experience tremendously. We are confident that this
transformation will accelerate our growth by not only strengthening our premium
positioning in the market but also making us one of the most aspirational
brands for consumers.”
part of India’s growth strategy with the new identity, Kia will be constantly
innovating to match the ever-changing needs of the new-age consumers. The
upcoming refreshed versions of its flagship and best-selling products, the
versatile compact SUV Seltos and the subcompact crossover SUV Sonet, will be a
testament to this commitment. Kia is also looking at sustaining its connected
cars leadership by adding new features. To strengthen its reach, Kia is
expanding its strong network to 360 touch points covering 218 cities including
tier-3 and select tier-4 towns by the end of this year.
Tae-Jin Park, Executive Director and Chief
Sales and Business Strategy Officer, Kia India, said, “Under the new brand
slogan, Kia will focus on offering meaningful experiences to the customers,
especially focused on the millennials and Gen-Z – the future of the country.
With Kia’s new brand identity and our refreshed portfolio, we are extremely elated
to have a purpose-driven business that will elevate the customer experience not
just in terms of the features and connectivity inside the cars, but the overall
engagement experience with our brand.”
Hardeep Singh Brar, Vice President & Head
of Sales and Marketing, Kia India, said, “Kia is a futuristic brand and always
on the move to be as close as possible to our consumers. We feel that regular
product interventions and increasing brand accessibility are some of the key
areas, which will help us in meeting this objective. Hence, we are taking a
conscious decision to regularly refresh our existing product portfolio, launch
new products at regular intervals and foray into newer markets to provide an
aspirational experience to consumers who are keen on becoming proud Kia
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