& Mahindra has signed an MoU with Mahindra MSTC Recycling Private Limited
(MMRPL) towards offering its customers first of its kind end-to-end solution
for scrapping of vehicles. MMRPL is engaged in the business of acquiring
used/end of life vehicles to dismantle and scrap it under the brand name of
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is a joint venture between Mahindra Intertrade Ltd. and MSTC Ltd., a Government
of India Enterprise, and has set up India’s First Automotive & Steel
Recycling facility under the brand name CERO at Greater Noida in January 2018.
agreement with MMRPL will enable customers get a hassle free and transparent
deal under one roof. Any customer intending to purchase a new Mahindra vehicle
by scrapping or exchanging the old vehicle which is more than 15 years can do
so at any Mahindra dealership. These services would provide utmost convenience
to the customer without the need to look for a vehicle scrapping agency or
dealer. This is especially relevant given the new vehicle scrappage policy
announced by the Minister for Road, Transport and Highways in the Lok Sabha on March
18, 2021. The policy is aimed at creating an eco-system to eliminate old and polluting
the partnership, Veejay Ram Nakra, CEO Automotive Division, Mahindra &
Mahindra Ltd., says, “Our agreement with MMRPL is a step towards delivering
customer delight through a convenient, one stop solution for customers who wish
to scrap their old vehicle. While the scrappage policy will take effect in some
time, we are ready to help the customers who intend to discard their vehicles.”
dealerships along with CERO will offer:
Arrange quote for exchange/scrappage value of the vehicle
Provide end to end services including vehicle pickup, transportation and
environment friendly dismantling at CERO scrap yards
Post this, the Certificate of Deposit/Destruction (COD) will be issued by CERO,
which will enable customer to claim eligible benefits under upcoming Scrappage
given the COVID 19 scenario, to encourage customers to stay at home Mahindra is
offering evaluation of the vehicle at doorstep.
the initiative, Sumit Issar, Managing Director of Mahindra Intertrade Ltd.,
says, “CERO is India’s first authorised recycler for motor vehicles built on
PPP model. We have dismantling centers at Greater Noida, Pune and Chennai and
in addition collection centers at major cities such as Mumbai, Bangalore,
Hyderabad, Ahmedabad, Jaipur and Chandigarh.
Further, CERO has plans to have presence in 25 cities within the next
8-10 months. The arrangement with M&M is going to strengthen this reach and
benefit all Mahindra vehicle customers who are looking for solutions for
scrapping their old vehicles.”
the recent past, Mahindra with a focus on customer convenience has introduced
first of its kind self-evaluation tool - Insta Cash Offer (ICO) as a part of
its OWN Online Digital platform. Here customers, at their comfort, can do the
self-evaluation of vehicle and get instant offer for their used vehicles. The
company has taken several initiatives such initiatives to offer innovative,
digital, and flexible options to all segments of its customers.
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