Motor Company has appointed Timothy (Tim) Prentice as Vice President – Design
at TVS Motor Company. Tim is among the most acclaimed motorcycle designers
globally, with significant motorcycle design milestones and accolades to his
Tim brings on board 35 years of enriching
experience in motorcycle design, project management and product development.
Tim's appointment is expected to further boost TVS Motor Company’s ability to
stay ahead of rapid changes in design trends and maintain its competitive edge
in future technology. Specialised in
advanced design planning, Tim’s experience in designs for high performance
electric vehicles will augment the company’s EV line-up design to the next
KN Radhakrishnan Director & CEO, TVS Motor
Company said, “We are delighted to have Timothy Prentice join us to oversee
design solutions for future mobility. Tim has always crafted modern and
inspiring designs during his career as a designer and a leader of global teams.
He has been a thought leader in the areas of electric motorcycling and future
mobility solutions. I am confident that
Tim will greatly enhance our ability to bring our design philosophy to the next
generation of vehicles. His vast
experience will advance TVS Motor Company’s long-standing design focus to meet
the rapidly changing needs of our esteemed customers in this dynamic new era.”
Through his design studio ‘Motonium Design
Inc’, Tim has worked on the design, project management and creative direction
for clients such as Mission Motors, Triumph Motorcycles, Polaris, Windecker
Aircraft, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He
is credited with designing iconic motorcycles such as Triumph Thunderbird
(2009) and Triumph Speed Triple (2011).
has designed Mission Motor’s Mission R (2010) electric motorcycle, which won
him and his firm multiple accolades, including the prestigious Red Dot and Core
77 Industrial Design Awards. Tim’s involvement in the project resulted in the
Mission R being hailed as a stunning electric race bike with a design that
imbibes the racing ethos of Mission Motors.
Prentice said, “I am very excited to be a part of the TVS Motor Company’s
design studio. Over the years, I have witnessed a dynamic shift in TVS Motor
products' mobility design as they imbibe futuristic innovations while keeping
customer experience at the centre of the offering. I look forward to becoming a
part of this journey and work with the team to realise innovative future
designs for our next generation two-wheelers.”
began his career with Honda R&D, Raymond, where he was responsible for
concept design development of motorcycles, ATVs and PWCs. He holds a Bachelor of Science degree in the
field of Industrial Technology from California State University. Further, he
graduated with distinction, top of the class, in Art Center College of Design,
Pasadena, California, where he was awarded the first “William Mitchell”
scholarship for ‘Outstanding Promise in Transportation Design’.
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